Amazon DSP launches historical record of campaign changes
20 October 2022
Amazon DSP change history UI feature launched across all Amazon DSP supported locales. This feature enables customers to transparently connect changes to observed performance variations.
Page view of the order change history
Why is it important?
Amazon DSP customers will have access to the historical record of changes to a campaign to better pinpoint root causes of changes to delivery and performance. This can represent positive changes to be applied elsewhere and opportunistic changes to prevent recurrence.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
- Middle East: Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
- Managed service
Where do I access it?
- Amazon DSP
You spoke, we listened
This launch or feature update is as a result of advertiser-driven feedback