Launch announcement
Amazon DSP launches delivery troubleshooting for deal inventory
8 November 2022
What’s been launched?
We are launching:
1. Demand and supply side missed bid reasons included in campaign management table. We are launching demand and supply side missed bid reason codes in the campaign management table at the order and line item level for deal inventory. We have introduced new demand and supply side missed bid columns, including:
| Missed Bid Reason | Definition |
|---|---|
| 1. Amazon traffic quality filter | Number of times the line item didn't bid because the bid request wasn't valid. Amazon's traffic quality filter removes the potentially fraudulent, non-human, and other illegitimate bid requests |
| 2. Ads.txt filter | Number of times the line item didn’t bid because the exchange isn’t allowed to sell the publisher's ad inventory. |
| 3. Incorrect App ID or URL | Number of times the line item didn’t bid because the bid request didn’t have a URL or app ID. |
| 4. No user ID | Number of times the line item didn’t bid because the bid request didn’t have a user ID |
| 5. Viewer privacy settings | Number of times the line item didn’t bid because the publisher didn’t have the user’s consent. |
| 6. Audience mismatch | Number of times the line item didn’t bid because the audience didn’t match the bid request. |
| 7. Viewability mismatch | Number of times the line item didn’t bid because the viewability targeting didn’t match the bid request. |
| 8. Location mismatch | Number of times the line item didn’t bid because the location parameters didn’t match the bid request. |
| 9. Order frequency limit | Number of times the line item didn’t bid because order frequency was reached |
| 10. Line item frequency limit | Number of times the line item didn’t bid because the line item frequency limit was reached. |
| 11. Creative size limit | Number of times the line item didn’t bid because the creative size didn’t match the bid request. |
| 12. Bid below deal floor | Number of times the line item didn’t bid because the deal’s minimum bid floor was higher than the line item’s bid. |
| 13. Max bid is too low | Number of times the line item didn’t bid because the average maximum bid at line level was lower than other bids in auction |
| 14. Lost internal auction | Number of times the line item bid, but lost because it was lower than other bids in the Amazon DSP auction. |
| 15. Lost external auction | Number of times the Amazon DSP bid, but lost the supply-side auction. |
The goal of these metrics is to help traders identify the underlying root causes for missed bids from both the supply and demand side. Traders can add these columns to the campaign management table by going to: columns>customise columns>deal opportunities>select all>apply.
2. Deal and breakdown will appear as nested rows under orders and line items in the campaign management table. Traders will be able to view troubleshooting metrics against each individual deal.
3. Deal Opportunities Insight Card placed above campaign management table. This card provides a summary view of the missed bid reasons provided and will live above the campaign management table next to the charting component. The insight card aggregates the top five missed bid reasons across all of the line items or orders for shown in the campaign management table beneath it for deal inventory.
Why is it important?
The goal is to help traders identify and understand reasoning behind under-delivery issues for deal inventory. Currently, there are no troubleshooting metrics available in the UI to aid advertisers with identifying under-delivery issues.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Turkey, Sweden
- Middle East: United Arab Emirates
- Asia Pacific: Australia, India, Singapore
Who can use it?
- Self-service Amazon DSP customers with deal inventory
Where do I access it?
- Amazon DSP