Launch announcement
Amazon DSP Campaign Overview Page
March 28, 2024
What’s launched?
The campaign overview page is the first page a customer sees if they have chosen campaign manager as their default home page within the Amazon DSP section of the advertising console. Key features include favourited advertisers, recently modified campaigns, a list of campaigns most at risk of under-delivering and quick action recommendations.
Mockup of campaign overview page
Mockup of star to the right of advertiser name in the console header
Mockup detailing how to remove a saved advertiser from the overview page.
Why is it important?
With the new campaign overview page, traders can streamline their daily workflows and monitor pacing across their most important orders directly within Amazon DSP. Previously when traders logged in, the UI provided no indication of where they should be spending their time. Customer feedback indicated that traders began their workflow with spreadsheets that they built to monitor pacing. They used these spreadsheets to identify problem areas and then leverage the search function once inside Amazon DSP to navigate directly to these campaigns. The new overview page answers the question "Where should I spend my time today?" and alleviates the need for offline reporting, as well as extra searches and clicks within Amazon DSP.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Any customer who has access to Amazon DSP will have access to this new overview page.
Where do I access it?
- Amazon DSP