Launch announcement

Canadian advertisers can now measure brand marketing impact using Amazon Brand Lift

15 June 2023

What’s launched?

Canadian advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States and United Kingdom where Amazon Brand Lift was previously available.

Why is it important?

Amazon Brand Lift is an easy, insightful and privacy-safe way for advertisers to quantify the impact of upper- and mid-funnel campaigns. With participation of the sizable, representative and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights such as how much an advertiser’s campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.

Where is the feature available?

  • North America: United States, Canada
  • Europe: United Kingdom

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

API specific

To create, manage and retrieve results for their Amazon Brand Lift studies, please use the following endpoints:

Learn more about the Amazon Brand Lift APIs in our technical documentation.