Amazon Attribution expands to Mexico and the Netherlands

19 July 2022

What’s launched?

We’ve expanded Amazon Attribution to Mexico and the Netherlands.

Why is it important?

Vendors and registered seller brand owners in Mexico and the Netherlands now have access to Amazon Attribution, which allows advertisers to measure the impact of their non-Amazon digital marketing in driving shopper activity and sales on Amazon. Insights from Amazon Attribution can be used for optimising campaign performance in-flight, identifying new marketing opportunities and planning future campaigns. To learn more about Amazon Attribution, visit here.

Where is the feature available?

  • North America: Mexico
  • Europe: Netherlands

Who can use it?

  • Vendors
  • Registered sellers brand owners

Where do I access it?

  • Advertising console
  • Amazon Ads API