Launch announcement
AMC Launches AI Audience Generator & Product Support (Beta)
July 24, 2025
What launched?
Amazon Marketing Cloud (AMC) now offers AI-powered assistance through a unified chatbot interface. This new capability enables users to generate SQL queries for custom audience segments using natural language prompts and provides instant answers to AMC product questions. The integrated workflow streamlines audience query generation and product guidance, creating a more intuitive and responsive AMC experience.
Users can now access AI-powered guidance and generate audience queries through a conversational interface within AMC.
Why is it important?
This enhancement significantly reduces time-to-value for AMC users by streamlining audience creation and providing immediate product support. By combining SQL generation capabilities with instant access to AMC expertise, users can develop sophisticated audience strategies more efficiently while reducing reliance on technical documentation and support resources.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- This feature is available to all AMC users