Vertical Video Ads
Vertical Video Ads deliver native 9:16 content across Twitch, adapting seamlessly to each viewing environment. On desktop, silent ads appear beside livestreams, while mobile users experience unmuted, skippable full-screen formats within their feed. Once complete, livestreams automatically return to full dimensions, ensuring minimal disruption.
Vertical Video Ads mock-up for desktop and mobile devices.
Asset Specifications
| Video Asset | |
| Length | 6s, 15s, 20s and 30s |
| Ad Serving | First-party (site served) or third-party |
| Resolution | 1080x1920 (360x640 for third-party served) |
| Minimum bit rate | 4 Mbps (2 Mbps for third-party served) |
| Recommended bit rate | 8 Mbps |
| Maximum file size | 500 MB (site served only) |
| Aspect ratio | 9:16 |
| Video frame rate (fps) | 23.976 (recommended), 24, 25 or 29.97 |
| Video frame rate mode | Constant |
| Minimum audio bitrate | 192 kbps (128 kbps for third-party served) |
| Audio sample rate | 44.1 kHz or 48 kHz |
| Audio | -9dB |
| Audio Channel | Minimum of two Channels |
| Supported Formats | Video: H.264, MPEG-2 or MPEG-4; Audio: AAC MPEG-2 Video is compatible with MPG, MPEG, M2P, M2T, M2TS, PS and TS files. AVC or H.264 Video is compatible with MP4, M2T and TS files. |
Additional Information
Desktop VVA is available via Open Auction, Programmatic Guaranteed and Private Auction Deals.
Mobile VVA is only available via Open Auction Deals.
Third-Party Tracking and Serving
For approved third-party providers, please reference Amazon’s Approved third-party providers page.
Click here for full Online Video (OLV) ad specifications.
Locales
North America
- CA
- MX
- US
South America
- BR
Europe
- BE
- DE
- ES
- FR
- IE
- IT
- NL
- PL
- SE
- TR
- UK
Middle East
- EG
- KSA
- UAE
Asia Pacific
- AU
- CN
- IN
- JP
- SG