Headliner
Showcase your brand front and centre through Twitch’s most prominent desktop and mobile app ad placements to maximise reach and brand awareness.
The headliner unit includes three ad units, one on the Twitch desktop homepage and two in the Twitch Mobile App. Please see below for the spec details for all three units.
Desktop headliner unit is comprised of three components that together create the banner to implement:
- Right graphic: designated area for branding
- Left graphic: designated area for branding
- Hex colour code to use in the centre
The mobile units will include a full-screen static within the mobile feed (1080 x 1920) and a static mobile banner on the Following tab (640x100).
Asset specifications – desktop unit
| Asset | Dimensions | Max. file size | Animation | File format | Details |
| Left unit | 450x350 | 150 kb | None | JPG or PNG (no transparency allowed) | Ensure that core elements are within the safe zone. A PSD Template is available on this page |
| Right unit | 450x350 | 150 kb | None | JPG or PNG (no transparency allowed) | Ensure that core elements are within the safe zone. A PSD Template is available on this page |
Hex colour code
This will be the central background colour. It can be included in a file name or sampled from units/designed template. The colour must be provided in hexadecimal colour code (i.e. #000000 for black)
Examples
Asset specifications – mobile unit
| Asset | Dimensions | Max. file size | Animation | File format | Details |
| Mobile unit | 1080x1920 | 350 kb | None | JPG/PNG | Ensure that core elements are within the safe zone. A PSD Template is available on this page. |
| Mobile unit | 640 x 100 | 350 KB | None | JPG/PNG | The 640x100 banner will be visualised at 2x in a placement of size 320x50. 320x50 sized banners are also accepted but are not recommended. |
Mobile Second-Feed Ad Unit Creative Guidelines
- Total ad creative size is 1080 x 1920
- Ad disclosure label and call-to-action (CTA) button account for 12% of the total height of the ad
- The “Learn More” CTA is auto-generated for all feed ads and cannot be customised. The CTA button links out to the link provided by the advertiser. No other CTA buttons should be designed into the ad creative asset.
- Content safe zone: It is recommended for Text and CTA button to be designed within the text safe zone to maximise user viewability. Reference the photoshop template for safe zones.
Mobile 640 x 100 Ad Unit Creative Guidelines
- Total ad creative size is 640 x 100
- Content safe zone: It is recommended for Text and CTA button to be designed within the text safe zone to maximise user viewability. Reference the photoshop template for safe zones.
General guidelines
- Copy: Minimum 12pt font
- Claims/disclaimer: 9pt font; no more than 20% of the total height of the ad
- Safe zones
- Desktop: All elements need to placed within a 150px safe zone to avoid overlapping with the UI
Tags and trackers
- Desktop and mobile units are site served. Approved 3P impression and click trackers can be accepted.
- No DMP or third-party JavaScript tracking.
For approved third-party providers, please reference Amazon's Approved third-party providers page.
Twitch does not allow the use of any unapproved third-party ad technologies. Twitch requires all ads and third-party vendors to be SSL-compliant. All components of video and display ads, including creative and tracking, must be provided as and able to serve via SSL (HTTPS).
Lead times
The standard lead times (SLAs) account for the number of working days it will take to launch a campaign.
If the advertiser provides ready-to-use creatives, the SLA to launch a campaign for this format is 5–8 working days, assuming that the provided IO is fully signed and creatives are approved and ready to be implemented into our systems.
If the advertiser is eligible for design support and requires Amazon Ads' help with designing the creatives in the correct format, the SLA to launch a campaign needs to consider an additional eight days for the design process, which includes one round of standard creative review.
Locales
- CA
- MX
- US
- BR
- DE
- ES
- FR
- IT
- NL
- UK
- KSA
- UAE
- AU
- IN
- JP
- SG