Amazon mobile shopping

* Amazon mobile banner ads are created at 2X resolution to provide image clarity on devices with high-resolution screens.

Mobile creative guidelines

Banner design

• Given that the Amazon Home page is a key vehicle for Amazon’s global brand message, our Home page creative policies are more restrictive to ensure the highest-quality customer experience for the broadest possible audience.
• The advertiser’s logo or name must be included in mobile banner ads, and a headline or copy message is also recommended for most ads (a copy message is required when the ad contains special offers, sweepstakes or promotions).
• All text in banner ads must be legible on supported mobile devices. Unreadable advertisements will be rejected.
• Remove any unnecessary text. Disclosure text is restricted to 20% of a static ad’s height. Due to the size of 640 x 100, 828 x 250 and 728 x 90 mobile ads, this translates to a single line of disclosure text. Disclosures must be placed at the bottom of the ad. (The maximum length of disclosures in e-commerce ads is two lines of text for 300 x 250 and 300 x 600 units, and four lines of text in 160 x 600 ad units).
• Auto, Telco, and Financial Services ads may contain additional lines of disclaimer text in all placements except 320 x 50, 414 x 125 and 728 x 90, with a maximum of 30% of ad unit height.
• If a banner’s background includes a photo, pattern or text, it should be simple, understated and not distracting.
• All mobile banners require straight corners; rounded corners are not allowed.
• Animated ad creative is prohibited from Amazon mobile shopping placements.

Mobile calls to action

• We do not accept mobile banners containing calls to action such as “Tap to _____” or “Click to _____”. Allowed CTA messages include “Shop now”, “Learn more” and “See details”.
• Banner ads that link to a page containing a video should include a “Play video”, “Watch video” or equivalent CTA message (indicating video playback).
• CTA buttons must not overpower the rest of the banner in size or typography.

Home page – Smartphones

Home page – Smartphones

Deals page – Smartphones

Detail page – Smartphones

828 x 250 px

Search results page – Smartphones (web)

828 x 250 px

Thank-you page – Smartphones

Home page – Tablet shopping apps

Dimensions and file weight

600 x 500 pixels, maximum size of 40 KB (.jpg or .png)

This image will be resized to fit the Amazon home page inside the shopping app for Fire, iPad and Android tablets.

Creative guidelines

• The banner must be visually distinct from Amazon content, with either a contrasting/non-white background colour or a clearly visible 2 px border around the banner.
• Font size cannot be larger than 50pt. Font size cannot be smaller than 32pt, except for legal or disclaimer text which can be 26pt.

Fire tablet shopping app home page
600 x 500 px

Detail page – Tablet shopping apps

Encore ads – Detail page – Smartphones and tablets

Dimensions and file weight

2560 x 2560 px, maximum size of 2 MB (.jpg or .png)

The Encore ad placement at the bottom of phone and tablet detail pages uses a single clickable image across all devices and orientations.

Creative guidelines

• All important content (logos, text, calls to action) must be contained within a “safe zone” of 1360 x 1360 px to guarantee that it will be visible and tappable.
• The image must be less than 2 MB in size. When possible, optimise your images after saving them to further reduce file size.
• Always include a prominent button-like call to action inside the safe zone so that customers know where to tap on the ad. To ensure legibility and appropriate display size on device, the minimum height for a button is 160 px.
• The minimum font size is 48pt to account for variation in display resolutions – ads must be legible on small smartphone screens, as well as on high-resolution tablets.
• Legal or disclaimer text is limited to a minimum font size of 48pt, and must be within the safe zone.
• Do not include a border around the edge of the creative.
• Encore ads must not include the Amazon logo.
• Fill the area outside the safe zone with colour, patterns or lifestyle imagery – don’t show safe-zone content surrounded by blank-white space.
• Avoid broad “stripes” or other graphical treatments that can appear to divide your ad into separate tappable sections. This can look broken when the ad is cropped and scaled on device.

Amazon Shopping App detail pages
2560 x 2560 px