User-selectable wrap
Description
Large-format static units positioned above and to either side of the site. User-selectable wraps can be split into two creative areas, each with its own call to action and click-through
Placement: Top of page, above navigation
Dimensions: 1608 x 850
Package details
The user-selectable wrap ad unit is part of a package that works in tandem with other ad units when served on the IMDb website. Refer to the additional units listed with each package below for more technical information about companion units.
Premium user-selectable wrap
User-selectable wrap, where the user can interact with and change the wrap content. Paired with a standard IAB 300 x 250 rectangle companion.
Additional units: Rectangle
User selectable wrap example
Production specifications
| Serving | First party only |
| Ad type | Custom |
| Core dimensions | 1608 x 850 |
| Supported devices | Desktop only |
| File weight limit of back-up image | 175 kb |
| Supported date messaging | Up to five unique date messages |
Asset deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.
User selectable wrap – Client designed
- Final designed IMDb wrap PSD template with the all wrap versions within folders (also acceptable to send multiple PSD templates for each wrap)
- Include all message, date and CTA changes within separate layers in the PSD
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Click-through link
User-selectable wrap – IMDb designed
- High-resolution layered key art PSDs
- Lorem ipsum dolor sit amet, consectetur...
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Click-through link
Production timeline
IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets have been received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| Client-built timeline | 10 working days |
| IMDb-built timeline | 10 working days |