Video displays upon expansion and resolves back to 300x250.
Visible close button is already baked into the template, no need to include. As well as a replay button if there is an auto expand. That replay button allows the user to play the auto-expand video again.
The template below illustrates where the close button will be – it cannot be moved.
The auto-expanded video is not clickable.
The resolve 300x250 and the 420x320 static side panel can only have a singular button. They can differ in click-through URL and messaging.
Each creative item in the unit can be date checked no more than five times except for the slate image.
The trailer in the expanded state cannot exceed five minutes.
Product demo (click to play video)
First party only
Supported date messaging
Up to five unique date messages
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.
Client design asset deliverables
Date checked wraps:
Date checked companion
Date checked intro video:
Under 3 MB
Date checked user expand video:
Less than four minutes
Under 50 MB
16:9 aspect ratio
Slate image for user expand video:
Date checked static side panel for user expand:
Fallback companion image for iPad users (this must include the same CTA that the wrap is using and cannot be date checked):
IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle, such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
All timelines begin when design assets are received and approved by IMDb.
All timelines end when the ad unit is live on IMDb properties.