Tablet banner

Description

Ad units example
Download template (.zip)

Ad units on the IMDb app on iPad devices.
Placement: Displayed within the IMDb app on iPad devices.
Dimensions: Tablet responsive – 1456 x 180 (will be displayed at 728 x 90 on desktop)

Tablet banner example

Tablet banner example

    Production specifications

    Serving: First party and third party
    Core dimensions: 1456 x 180 (will be displayed at 728 x 90 on desktop)
    File weight of backup image: 40 kb
    Supported devices: desktop and mobile
    Supported date messaging: Up to five unique date messages

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets have been received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client-built timelineTwo working days
IMDb-built timelineFive working days

Asset deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

Tablet – Client designed
  • Final designed IMDb tablet banner PSD templates (iPad landscape and iPad portrait)
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Messaging, CTA and date schedule
  • Click-through link
Tablet – IMDb designed
  • High-resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Click-through link