Premium Billboard

The Premium Billboard lives above the fold at the top of all IMDb desktop pages, and is comprised of the following features:

  • Integrated video that auto-plays muted for 30 seconds and resolves to a slate image.
  • On user initiation, the full video (max five minutes) plays with sound, and can be played in-frame or full screen.
  • 526x250 clickable static space to contain the title treatment, advertising messaging, and the primary CTA
  • Static background image that matches the branding of the billboard

Demo

Creative Guidelines

Trailer Video

A 444x250 video that fills the left OR right side of the billboard image. Up to 30 seconds of muted auto-play, and 5 minutes of user-initiated video. While auto-playing, the video frame includes a 'replay with sound' icon. During user-initiated play, the trailer video uses standard video controls (play/pause, mute/unmute, and a scrubber) which is visible on hover.

  • Dimensions: 444x250
  • Length: up to 30 seconds auto-play, and up to 5 minutes (300 seconds) user-initiated video

Trailer Slate

A still from the 444x250 trailer which serves as an end card when the trailer video ends. By default, the trailer slate has a 'replay with sound' icon.

  • Dimensions: 444x250

Static Section of Billboard

This is where all text, title treatments, legal, and CTAs should live within the unit. Any character imagery (specifically character faces) should also fit primarily in this space.

  • Dimensions: 526x250

Static “Wrap” Background

The background image lives behind the ad and site content on IMDb and serves to enhance the billboard. No character faces, logos, messaging, or legal text should be anywhere in the background. The background does not scroll down the page with the user, but fades to a solid color.

  • Dimensions: 1920x1080

Photoshop Templates

Download template (.zip)

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. This does not account for other phases of the campaign setup, such as IO approvals and booking. All timelines begin when design assets are received and approved by IMDb, and end when the ad unit is live on IMDb properties.

  • Client-Designed: 10 days
  • IMDb Designed: 10 days

Asset Specifications

If building a 3rd-party served billboard, please follow the guidelines provided by your publisher.
Serving: 1st or 3rd party served billboard – background image is 1st party only
Supported Devices: Desktop only
Supported Date Messaging: Up to 5 unique date messages
Autoplay Duration: Maximum of 30 seconds
Autoplay Frequency: Once per 24 hours
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
Core Dimensions and weights

  • Billboard: 970x250 - 2mb
  • Background: 1920x1080 - 2mb
  • Trailer Video: 444x250 - 50mb
  • Trailer Still: 444x250 - 2mb

Asset Deliverables

Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

  • Client Designed
    • * Final designed IMDb Premium Billboard PSD template
    • Fonts in .otf or .ttf format
    • Video files .mp4 or h.264 (we do not support ProRes format)
    • Messaging, CTA, and date schedule
    • Clickthrough link
  • IMDb Designed
    • High resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos, and rating bugs
    • Fonts in .otf or .ttf format
    • Video files .mp4 or h.264 (we do not support ProRes format)
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Clickthrough link