Mobile banner

Description

Mobile tall phone banner

Download template (.zip)

Mobile phone banners run across the iPhone app, the Android app and the mobile-optimised website for all phone browsers.
Placement: All phone banners are the same dimension across the iPhone app, Android app and mobile website.
Dimensions: The ad dimension is 320 x 100 when viewed on a device, but 640 x 200 for clients providing assets.
Restrictions: Overlay animation is not available for this ad product

Mobile banner example

Mobile banner example

    Production specifications

    Serving: First party only
    Core dimensions: 640 x 200 (will be displayed at 320 x 100 on mobile)
    File weight of backup image: 40 kb
    Supported devices: Mobile app and mobile web
    Supported date messaging: Up to five unique date messages

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client-built timelineTwo working days
IMDb-built timelineFive working days

Asset deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

Mobile banner – Client design
  • Final designed IMDb mobile banner PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Click-through link
Mobile banner – IMDb designed
  • High-resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Click-through link