Mobile phone banner
Description
Mobile phone banners run across the iPhone app, the Android app and the mobile-optimised website for all phone browsers.
Placement: Varies by device dimension
Dimensions: The ad dimension is 320 x 50 when viewed on device, but 640 x 100 for clients providing assets.
Phone banner example
Production Specifications
Serving: First party
Core dimensions: 640 x 100 (will be displayed at 320 x 50 on mobile devices)
File weight of backup image: 20 kb
Supported devices: Mobile app and mobile web
Supported date messaging: Up to five unique date messages
Production timeline
IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets have been received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| Client-built timeline | Two working days |
| IMDb-built timeline | Five working days |
Asset deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.
Phone banner – Client-designed
- Final designed IMDb phone banner PSD template
- Include all message, date and CTA changes within separate layers in the PSD
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Click-through link
Phone banner – IMDb-designed
- High-resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if you want included)
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Click-through link