Cross-screen enhanced title page

Enhanced Title Pages (ETPs) give advertisers 100% share of voice of all ad placements on a related title page (main and sub-pages). The desktop experience showcases an above-the-fold, auto-play video asset and a below-the-fold static rectangle, and the advertiser can choose from a light or dark background. Mobile web and mobile apps feature a tall static banner at the top of the page and a static rectangle below the fold. Tablet app features a static leaderboard. On all devices, competitive advertisers are blocked from appearing on the page.

• The Enhanced Title Page requires a 1920 x 1080px video and slate image. The first six seconds of the video will auto-play, then resolve to the slate image. The total video length can be up to five minutes (300 seconds) of user-initiated video.
• Avoid baking in title treatment overlays or logos, particularly in the bottom third of the video, as they may be covered by content.
• Choose a clear, well-lit and/or brightly coloured slate image. Do not include copy or CTAs in the video slate image.

• The primary ad unit can support either a logo image (recommended) or text headline, but not both. If using an image, the logo will be displayed as a .PNG. The core dimensions of the logo image are 960 x 352px. Any branded elements you wish to display must be included in this image. White, light, and/or small shadows are encouraged to have the most contrast between the logo and the background.
• To optimise the logo image space, make sure the logo and any other desired elements are as large as the dimensions allow.
• Avoid including too many elements in this area.
• Any size image can be provided; however, the image will be automatically resized. Delivering an image at 960 x 352px is highly encouraged for best results.
• If using text for the headline instead of a logo image, it will be displayed in Roboto Medium font. The maximum number of characters is 36, including spaces.

• The subheading (if provided) will always be displayed in Roboto Medium font. This cannot be changed.
• The maximum character limit is 48 characters, including spaces. If the subheading is too long, it may wrap to two lines. A line break cannot be manually added.
• If the subheading is not needed, the Logo Image will move position slightly to compensate.

• The CTA text will always be displayed in Roboto Regular font in title case, and the colour of the text is set automatically (black or white) based on the CTA colour. The button will always be a pill shape.
• The maximum character limit is 24 characters, including spaces.

• The CTA colour is automatically selected based on the background colour. It will be white if the dark background is selected, or black if the light background is selected.
• The button colour is a single colour. It cannot be a gradient, cannot have a stroke around the outside, and cannot be transparent.

• The legal text (if provided) will always be displayed in Roboto Regular font, and the colour of the text will always be white or black, depending on the background colour.
• The maximum character limit is 48 characters, including spaces.

• By default, the background colour will be dark, but can be set to light upon advertiser request.

• A 300 x 250 banner will run below the fold. The same 600 x 500px banner that must be provided for the mobile placements (see below), can be used for this placement.

• Advertisers can request the following creative assets/text be updated to support date messaging. The updated assets/text must be handed over with original assets.
• Video file
• Subheading
• CTA text
• Click-tracking URLs must be provided with original assets at time of creative submission.

Across the IMDb mobile website and apps, there will be a 320 x 100 (640 x 200px) static tall banner and 300 x 250 (600 x 500) static rectangle that run at 100% SOV on the title page and its sub-pages.

SEE FULL TALL BANNER SPECS
SEE FULL RECTANGLE SPECS

Across tablet apps, there will be a 728 x 90 (1456 x 180px) static tablet banner that runs at 100% SOV on the title page and its sub-pages. The tablet browser experience is the same as desktop or mobile based on the tablet size.

SEE FULL TABLET SPECS