Desktop interstitial


swipes through an image

As the user swipes through an image gallery, they will swipe to the full-screen interstitial ad unit. As the user completes quiz questions, they will progress to the full-widget width and height interstitial ad unit.
Placement: Displayed as the user swipes through images and as the user completes quiz questions within the IMDb site.
Dimensions: 2560 x 2560
Restrictions: 1) Supports one call to action and click-through link to a landing page. 2) Ad is frequency capped at two times/day
Formatting: Safe zone is 1360 x 1360. Content outside the safe zone is likely to get cropped and is not clickable. The minimum font size is 48pt to account for variation in display resolutions.

Product demo (click to play video)

Product specifications

ServingFirst party only
Ad typeCustom
Core dimensions2560 x 2560
File weight limit of back-up image2 MB
Supported date messagingUp to five unique date messages

Asset deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

Interstitial – Client designed

  • Final designed IMDb interstitial PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Click-through link

Interstitial – IMDb designed

  • High-resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Click-through link

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets have been received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client-built timelineFive working days
IMDb-built timeline10 working days

Creative template