Standard Billboard

The billboard is a large IAB-standard unit which lives above the fold on IMDb pages.

* If a Standard Billboard is running SOV on IMDb, it is considered a Standard Takeover, which requires a Rectangle companion unit as well as a Leaderboard and Tall Banner. If not running SOV, the rectangle will not run as a companion to the Billboard. *

Lincoln Rhyme

Creative guidelines

  • Placement: Top of page
  • Dimensions: 970 x 250


Safe zone (highlighted in red)

Safe Zone highlighted in red

✔ Do:

  • Provide a standard 970 x 250 billboard ad
  • Provide one CTA

✘ Do not:

  • Include a space for a trailer video or any animation
  • Include more than one CTA

Asset specifications

Serving: First party and third party
Core Dimensions: 970 x 250
File weight of backup image: 70 kb
Supported devices: Desktop only
Supported date messaging: Up to five unique date messages

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets have been received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client-built timelineTwo working days
IMDb-built timelineFive working days

Asset deliverables

If building a third-party served ad, please follow the guidelines provided by your publisher.

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

  • Client designed
    • * Final designed IMDb billboard PSD template
    • Fonts in .otf or .ttf format
    • Messaging, CTA and date schedule
    • Click-through link
  • IMDb designed
    • High-resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos and rating bugs
    • Fonts in .otf or .ttf format
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Click-through link

Photoshop templates

Download template (.zip)