Fire TV QR Landing Page

Directs users to scan an auto-generated QR code that links to the QR code URL.

Asset Specifications

AssetRequirementAdditional notes
BackgroundDimensions: 1920 x 1080 px
File size: ≤ 2 MB
Format: PNG only		Gradient overlay auto-applied. Must work with light/dark exit hint (bottom-right).
LogoDimensions: 640 x 260 px
File size: ≤ 450 KB
Format: PNG only		Same spec as logos for Feature Rotator and inline display banner.
DisclaimerMaximum of 450 charactersOptional. Small font, bottom of page, system-rendered.
Exit hintOptions: Light/DarkAuto-placed, cannot be removed. Bottom-right corner.
QR Destination URL≤ 300 characters
Must be a valid http/https URL.
CTA Label Text≤ 40 characters, left-aligned
Left-aligned.
QR Code AssetNo requirementsSystem-generated, no custom image needed
.

Page structure

Layout

QR landing page

Components:

1. Logo

  • The logo reinforces brand identity, builds trust and ensures a consistent, recognisable experience for visitors.

2. QR code with call-to-action text

  • A QR code is generated to direct visitors to the QR code URL.
  • The adjacent call-to-action text encourages engagement.

3. Disclaimer (optional)

  • Any legal or informational disclaimer text is displayed at the bottom of the page in a smaller font size for reference (450 characters max).

4. Exit hint

  • To ensure that the route to exit an ad is clear, an exit hint is automatically included in the bottom right-hand corner of the page.

5. Background image

  • An image is shown behind all other content.
  • By default, a gradient shades the image, so that overlaid text will remain legible.

Examples

Go Travel

Gordon’s Chocolatier

Asset Checklist

  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (PNG, PSD file)
  • Any backgrounds or key art
  • Advertising copy
  • Brand guidelines
  • Video files (see specs)

Campaign landing pages

Fire TV landing pages are tailored to make the most of TV screens and navigation.

For more information on landing pages that are accessible from Amazon’s website, mobile apps and tablet devices, please see Campaign Landing Pages.