Panels

A wake screen with Panels allows customers to flip through up to three “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Experience overview

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to three thumbnails on the right side of the screen.

Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Creative guidelines

Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still apply.

Learn more about Fire tablet Creative Standards here.

Creative specifications

A wake screen may include a maximum of three panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.

At a minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.

AssetDimensionsMax. File weightFormatMin. Font size (US/EU)Min. Font size (JP)
Backgrounds1200 x 1920 px (P) and 1920 x 1200 px (L)3500 kbJPG32 pt28 pt
Buttons1200 x 1920 px (P) and 1920 x 1200 px (L)3500 kbPNG-2432 pt28 pt
Thumbnails (optional)200 x 200 px3500 kbJPG or PNG-24

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.

Locales

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Compatible features

Panels two and three are not compatible with Animated or Amazon video ads.

Asset checklist

  • Campaign copy
  • Click-through URL (if applicable)
  • Logo(s) in vector format (.EPS or .AI)
  • Campaign fonts
  • Brand guidelines
  • High-quality imagery
    • Approved legal rights for tablet usage
    • 1920 x 1200 and 1200 x 1920 minimum size
    • Layered Photoshop file format (.PSD )
  • High-quality video (if applicable)
    • 1280 x 720 minimum size
    • .mov or .mp4
  • Additional related design examples for visual reference

Photoshop templates