Panels
A wake screen with Panels allows customers to flip through up to three “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.
Experience overview
When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to three thumbnails on the right side of the screen.
Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.
Creative guidelines
Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still apply.
See guidelines for: Static, Animated, Amazon video ads, Click to full-screen video
Learn more about Fire tablet Creative Standards here.
Creative specifications
A wake screen may include a maximum of three panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.
Panel 1 | Panel 2 | Panel 3 | |
Static wake screen | x | x | x |
Animated wake screen | x | ||
Amazon video ads | x | ||
Click to full-screen video | x | x | x |
At a minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.
Asset | Dimensions | Max. File weight | Format | Min. Font size (US/EU) | Min. Font size (JP) |
Backgrounds | 1200 x 1920 px (P) and 1920 x 1200 px (L) | 3500 kb | JPG | 32 pt | 28 pt |
Buttons | 1200 x 1920 px (P) and 1920 x 1200 px (L) | 3500 kb | PNG-24 | 32 pt | 28 pt |
Thumbnails (optional) | 200 x 200 px | 3500 kb | JPG or PNG-24 |
For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.
Locales
- CA
- MX
- US
- BR
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- TR
- UK
- KSA
- UAE
- AU
- IN
- JP
- SG
Related policies
Compatible features
Panels two and three are not compatible with Animated or Amazon video ads.
Asset checklist
- Campaign copy
- Click-through URL (if applicable)
- Logo(s) in vector format (.EPS or .AI)
- Campaign fonts
- Brand guidelines
- High-quality imagery
- Approved legal rights for tablet usage
- 1920 x 1200 and 1200 x 1920 minimum size
- Layered Photoshop file format (.PSD )
- High-quality video (if applicable)
- 1280 x 720 minimum size
- .mov or .mp4
- Additional related design examples for visual reference