Amazon DSP desktop and mobile web static display ads
Amazon DSP includes standard sizes for display on Amazon and other sites around the web.
Desktop
| Ad placement | Display size | Creative dimensions | Max. File weight | File format |
| Medium rectangle | 300 x 250 px | 300 x 250 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | JPG/PNG-8 |
| Leaderboard | 728 x 90 px | 728 x 90 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | JPG/PNG-8 |
| Wide skyscraper | 160 x 600 px | 160 x 600 px | 200 kb HTML, 40 kb static (50 KB FR, IT, ES, JP) | JPG/PNG-8 |
| Large rectangle | 300 x 600 px | 300 x 600 px | 200 kb HTML, 50 kb static | JPG/PNG-8 |
| Billboard | 970 x 250 px, 800 x 250 px (Germany only) | 1940 x 500 px @ 2X (required for onsite), 800 x 250 px (Germany only) | 200 kb | JPG/PNG-8 |
Mobile
| Ad placement | Display size | Creative dimensions | Max. File weight | File format |
| Mobile leaderboard | 320 x 50 px | 640 x 100 px @2X (required) | 50 kb | JPG/PNG-8 |
| Mobile detail and Search results page | 414 x 125 px | 828 x 250 px @2X, 640 x 250 px safe zone (required) | 100 kb | JPG/PNG-8 |
| Mobile medium rectangle | 300 x 250 px | 600 x 500 px @2X (required) | 40 kb | JPG/PNG-8 |
| Mobile leaderboard (tablet) | 728 x 90 | 1456 x 180 px @2X (required) | 200 kb | JPG/PNG-8 |
Medium rectangle
Dimensions and file weight
- 300 x 250 pixels, 200 kb max. HTML
- 40 kb max. static (JPG / PNG-8); 50 kb max. (FR, IT, ES, JP)
Leaderboard
Dimensions and file weight
- 728 x 90 pixels, 200 kb max. HTML
- 40 kb max. static (JPG / PNG-8); 50 kb max. (FR, IT, ES, JP)
Wide skyscraper
Dimensions and file weight
- 160 x 600 pixels, 200 kb max. HTML
- 40 kb max. static (JPG / PNG-8); 50 kb max. (FR, IT, ES, JP)
Large rectangle
Dimensions and file weight
- 300 x 600 pixels, 200 kb max. HTML
- 50 kb max. static (JPG/PNG-8)
Billboard
Dimensions and file weight
- 970 x 250 pixels (NA: 2X required for Onsite and preferred for Offsite); 800 x 250 pixels (DE)
- 200 kb max. HTML or static (JPG/PNG-8)
Mobile leaderboard
Dimensions and file weight
- 320 x 50 – 640 x 100 pixels @2X (required)
- 50 kb max. static (JPG/PNG-8)
Mobile detail and Search results page
The 414 x 125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications and PSD template here.
Dimensions and file weight
- 414 x 125 – 828 x 250 pixels @2X (required)
- 100 kb max. static (JPG/PNG-8)
Mobile medium rectangle
Dimensions and file weight
- 300 x 250 – 600 x 500 pixels @2X (required)
- 40 kb max. static (JPG/PNG-8)
Mobile detail and Search results page
Dimensions and file weight
- 728 x 90 – 1456 x 180 pixels @2X (required)
- 200 kb max. static (JPG / PNG-8)
Related policies
Serving
Site-served and third-party (iframe only)
Amazon pixelling requirement
We require Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives. This pixel requirement does not apply for any units linking to pages on Amazon.com.
Non-Amazon sites
Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages.