Reach Grocery Shoppers In-Store with Digital Signage Advertising
Amazon Fresh and Whole Foods Market (WFM) offer immersive, in-store experiences designed to inspire and inform grocery shoppers. With digital signage, brands can engage customers where purchase decisions happen—right at the shelf. These dynamic, high-impact placements offer a powerful way to build brand awareness and drive consideration in real time.
Digital signage ads display on in-store screens located in high-traffic areas such as entrance zones, endcaps, and aisles, giving advertisers the opportunity to reach shoppers with targeted messaging at key moments throughout their physical journey.
In-Store Guidelines
Ads must:
- Identify the advertiser, either by including a logo or a text brand name
- Be clear and to the point so customers understand the message quickly without disrupting their shopping experience
- Use a font size and style that is legible
- Contain a “Sponsored” label in the creative (WFM only)
- Identify the advertiser, either by including a logo or a text brand name
Ads must not:
- Feature sound/audio. Creatives must be capable of being understood without audio
- Distract customers by featuring flashing, blinking or pulsating objects, images, or text, frequent or fast contrast transitions, or excessive animation
- Contain low-quality images that are blurry or distorted, low-resolution, pixelated, smudged or stretched
- Promote the sale of products that are not available in store or are out-of-stock
- Include legal claims or disclaimers within co-branded ad units.
- Include Trademark symbols (TM or R) on 3P stand-alone logos
- Mention Whole Foods Market or use of Whole Foods Market trademarks without explicit permission from Whole Foods Market.
Creative Best Practices:
- Keep key messaging within a safe zone (center 80% of the screen)
- Use large, legible fonts for in-store readability
- Avoid fast transitions or flashing elements
Creative Solutions
Automated Digital Out-of-Home creatives
Launch your endemic grocery campaign in minutes by leveraging product-based creatives directly in Amazon DSP.
Custom DOOH Creatives
Retain creative control and align to your brand. Supports both endemic and non-endemic campaigns
Placements
Fresh
| Package Name | Screen Type | Number of Stores (Screens) | Screen Eligibility | Creative Specs |
| Walkway | Entrance Kiosk s | •62 stores in US. •One screen per store. •Eye catching placement at the entrance / exit vestibule. Opportunity to capture customer attention at the beginning of the in-store shopping journey. | Both endemic & non-endemic brands. | Large Display (Portrait) •Min. dimensions: 1080x1920px •Max. dimensions: 2160x3840px •Accepted file formats: JPEG, JPG, PNG, MP4 •Max file size: 100 MB •Video = 15 sec duration |
| Walkway and In-Aisle | Hanging Screens (Center Store Aisle, Deli, Dairy) | •62 stores in US. •Highly visible 55” TV screens in Center Store Aisle and Dairy Department. Total of 6 to 10 screens per store. | Endemic to Fresh brands only. | Large Display (Landscape) •Min. dimensions: 1920x1080px •Max. dimensions: 3840x2160px •Accepted file formats: JPEG, JPG, PNG, MP4 •Max file size: 100 MB •Video = 15 sec duration |
| In-Aisle | Category Display | •62 stores in US. •60-65 screens per store, focused on center-store, grocery categories. •Used by shoppers for store navigation and by brands to meet the shopper at-the-shelf. | Endemic to Fresh brands only, located in close proximity to the screen. | Not Applicable •Dynamically generated creative from an ASIN associated to the campaign in ADSP •Will automatically highlight products that are on promotion |
| In-Aisle | Skybin Headers | •62 stores in US. •Six (6) “center-store” categories focused on Cereal, Chips, Cookies, Condiments, Haircare, and Soda. | Endemic to Fresh brands only. Eligible to products within the same sub-category. | Skybin Header (Landscape) •1920x360px •Accepted file formats: JPEG, JPG, PNG, MP4 •Max file size: 100 MB •Video = 15 sec duration |
WFM
| Package Name | Screen Type | Number of Stores (Screens) | Screen Eligibility | Creative Specs |
| Walkway | Entrance Kiosks | • All 500+ stores in US. • One screen per store. • Eye catching placement at the entrance / exit vestibule. Opportunity to capture customer attention at the beginning of the in-store shopping journey. | Both endemic & non-endemic brands. | Large Display (Portrait) Min. dimensions: 1080x1920px Max. dimensions: 2160x3840px Accepted file formats: JPEG, JPG, PNG, MP4 Max file size: 100 MB Video = 10 sec duration |
| Walkway | Hanging Screens | • 300+ stores in US. • Highly visible 55” TV screens in Prepared Foods (2), Dairy Department (2), and Front of Store (2). Total of six (6) screens per store. | Endemic to Fresh brands only. | Large Display (Landscape) Min. dimensions: 1920x1080px Max. dimensions: 3840x2160px Accepted file formats: JPEG, JPG, PNG, MP4 Max file size: 100 MB Video = 10 sec duration |
| Walkway | Culinary Screens, Pizza & Coffee Counters | • Approximately 462 stores in US. • One to three screens per store. • High dwell time sections of the store where brands can connect to in-store shoppers who are waiting for their order to prepared. | Endemic to Fresh brands only, located in close proximity to the screen. | Culinary (Landscape & Portrait) 1080x360 and 360x1080 1080x640 and 640x1080 JPG or PNG (static image only) 5MB or less |
| In-Aisle | Skybin Headers | • 280 stores, in six “center-store” Grocery aisles. • Approximately 70% of ASIN’s from the Grocery Department are eligible to run on at least one Skybin Header screen. | Endemic to Fresh brands only. Eligible to products within the same sub-category. | Skybin Header (Landscape) 1920x360px Accepted file formats: JPEG, JPG, PNG, MP4 Max file size: 100 MB Video Duration: 10 seconds |