Daily Deals site stripe

Overview

The Daily Deals stripe is a custom placement located just below the global navigation bar on the Gold box or Daily Deals page. It is also available on Woot.com just above the navigation. Both placements are on sites that focus on offering a limited supply of discounted products to customers. In the event that they are needed, creative services can be provided by Amazon to advertisers for this ad unit.

Placements on Amazon

Available as a 980 x 55 pixel unit on the Amazon deals page and on the Woot.com homepage.

Placements off Amazon

Not available.

Functionality and product restrictions

  • Ad units are HTML-based with a static background and cannot include animated GIFs or Flash animation.
  • The entire 980 x 55 ad unit is clickable, leading to the relevant landing page.
  • Advertiser’s logo and a clear call to action (CTA) must be included in the creative execution.
  • Use horizontal logo lock-ups when available vs vertical for better impact in the compact ad space.
  • Only one CTA is permitted per ad unit.

Creative elements

Ad unit breakdown

  • The ad unit extends to the full width of the browser using a single hexadecimal background colour (“sleeves”). The sleeve colour cannot be white so as to distinguish the ad content from the rest of the Amazon page.
  • If the ad background contains a white or light-coloured background, a one-pixel border is required to separate the ad content from the rest of the page.
Ad unit breakdown

Layout and technical specs

File size

40 kb max: 980 x 55

File format

The ad background is a static image in JPG, GIF or PNG format

Approved and not approved

Approved ✔

Approved Ad

Not approved ✘

Not approved Ad

Why?

  • Creative with a white or light-coloured background must have a 1-pixel border to separate the ad content from the rest of the page.
  • The sleeve colour cannot be white.

Approved ✔

Approved Ad

Not approved ✘

Not approved Ad

Why?

  • The sleeve colour must be a single hexadecimal colour. It is not possible to have a different colour on the left vs right side of the ad unit.

Approved ✔

Approved Ad

Not approved ✘

Not approved Ad

Why?

  • Ads that have a rounded corner effect should be created with the same hexadecimal colour as the sleeves. The not-approved example looks awkward with a purple colour around the ad unit that does not match the sleeve colour.

Approved ✔

Approved Ad

Not approved ✘

Not approved Ad

Why?

  • It is not recommended to crop imagery on the left or right side of the ad unit. For creative that does push past the ad boundaries, it is less abrupt to include a gradual fade to the background colour.

Locales

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Related policies

Amazon Ads guidelines and acceptance policies

Amazon brand usage guidelines

Lead times

Serving

Site served. Amazon video ads are not available in off-site placements.

Asset checklist

  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN

Photoshop templates

Download templates (.zip)