Amazon Ads Partner Network Policies

1.0 Overview

2.0 Intellectual Property Rights

3.0 Privacy and Data Security

4.0 Authorized Data Use and Standards

5.0 Access Management

6.0 Monitoring and Policy Enforcement

7.0 Policy Modifications

8.0 Disclaimers

9.0 Glossary

The Amazon Ads Partner Network Policies ("Policies") set forth requirements governing partner integration and use of Amazon Ads services and associated Amazon Data. These Policies are binding on all partners, developers, vendors, agencies, and other entities (collectively "Partners") approved to access and interface products, services, tools and APIs ("Amazon Ads") with Amazon's advertising technologies, data and intellectual property through the Amazon Ads Partner Network.

These Amazon Ads Partner Network Policies (the "Policies") govern your access to and use of Amazon Ads application programming interfaces, products, services, tools and software, including any updates or upgrades (collectively, "Amazon Ads"). By accessing or using Amazon Ads, you agree to be bound by the most recent version of these Policies as well as any applicable agreements. You acknowledge that these Policies may be updated from time to time and that your continued access or use of Amazon Ads after updates constitutes binding acceptance of the updated Policies.

Partners are granted limited rights to use Amazon Ads and Amazon Data solely for the purpose of developing and operating approved product/service integrations that enhance Amazon advertising functionality for advertisers and Amazon Ads participants ("Permitted Use"). All other uses are strictly prohibited. Amazon Ads access and data provisioning through the Partner Network is a privilege that may be revoked if a Partner fails to comply with these Policies or otherwise abuses or misuses Amazon's services and intellectual property. Partners must implement robust security controls, limit data access on a need-to-know basis, and promptly remedy any violations of these Policies.

Amazon reserves the right to monitor and audit Partner usage and data handling practices to detect violations. Confirmed violations may result in enforcement actions including but not limited to suspension or termination of Amazon Ads and Partner Network access, credential revocation, and legal remedies. Amazon Ads may update these Policies at any time. Continued use of Amazon Ads constitutes acceptance of the most current published version of the Policies.

2.1 Amazon Ads owns all rights, titles, interests and intellectual property rights of every kind, including copyrights, trademarks, service marks, trade secrets and patent rights in Amazon Ads and any data, reports, analysis, content or other materials relating to or derived from Amazon Ads ("Amazon Materials"), and takes measures to protect its intellectual property rights. All rights not expressly granted to you are reserved by Amazon Ads.

2.2 You shall not copy, modify, translate, localize, port, adapt, derive, decompile, reverse assemble, reverse engineer or otherwise attempt to derive source code or underlying ideas or algorithms of any part of Amazon Ads or Amazon Materials. You shall not remove, obscure or alter any proprietary rights notices, including copyright, patent and trademark notices, of Amazon Ads contained within Amazon Ads or materials downloaded from it.

2.3 Any permitted use of Amazon's names, trademarks, service marks, logos or other brand features ("Amazon Marks") must be in compliance with Amazon's Trademark Usage Guidelines, as may be updated periodically. Use of Amazon's intellectual property is only permitted for the specific purpose of interfacing with Amazon and Amazon Ads as described in the documentation.

3.1 You must maintain and implement comprehensive administrative, physical, and technical safeguards conforming to industry data security standards such as encryption, access controls, etc. to protect the security, privacy, confidentiality and integrity of any Amazon Data, and prevent unauthorized access, use, disruption, modification or destruction of any Amazon Data, consistent with industry standards for similar types of data.

3.2 You must have a documented and publicly accessible process for prompt submission, tracking, response and resolution of data privacy, security vulnerability notifications, and incidents involving the actual or suspected misuse of Amazon Data.

3.3 Except as required to enable an approved Service Provider to operate under confidentiality for your product/service interfacing with Amazon Ads, you may not provide, disclose or share your Amazon Ads access Credentials with any third parties.

Prohibited Actions

4.1. You shall not process, transmit, access, use or facilitate any Amazon Data for unlawful, discriminatory purposes, such as using models or algorithms that perpetuate harmful biases, or for unethical surveillance or tracking of individuals or groups. Amazon Data shall not be used in any way that unlawfully discriminates.

4.2. You may not sell, license, sublicense, rent, lease, lend, assign, transfer, disclose, publish or make available any Amazon Data to unauthorized third parties.

4.3. You may not place Amazon Data on public websites, search engines, or environments, aggregate it commercially, or monetize Amazon Data in any way beyond the approved product/service integration with Amazon Ads.

4.4. Reidentifying, reverse engineering, or reconstructing Amazon Data to identify or profile individuals is prohibited.

4.5. You may not cache, store, retain or maintain any Amazon Data beyond its intended use for providing the approved product/service functionality interfacing with Amazon Ads, unless expressly permitted by Amazon.

4.6. You must not use audience data or any other Amazon Ads data for interest-based advertising, behavioral retargeting, or any other form of unauthorized interest-based messaging without explicit consent from end users.

4.7. You may not share, sell, rent, lease, or otherwise provide or distribute any Amazon Data to any third party, except to approved Service Providers operating under confidentiality agreements solely to assist in operating your product/service integrating with Amazon Ads.

4.8. You shall not disclose or make accessible any Amazon Data to employees, contractors or other personnel beyond those having a strict need-to-know for the intended product/service integration purpose.

4.9. Sharing or combining Amazon Data with any other third-party data sources is strictly prohibited without express prior written approval from Amazon.

4.10. You may not sublicense, transfer, or assign any rights granted to use Amazon Ads to any third parties.

4.11. You may not use Amazon Ads in connection with any products, services, or websites that violate other Amazon policies.

4.12. Distribution, syndication, or publication of Amazon Ads, products, services, or data sources is prohibited.

4.13. You may not use Amazon Ads for any unsupported ad formats, products, or features without prior approval from Amazon.

4.14. You must provide clear and conspicuous notice to users regarding the specific Amazon Data accessed or used by your product or service, as well as the purposes for such use.

4.15. Your messaging must be free from false, misleading, or deceptive statements about your Amazon Ads integrated product or service.

4.16. Any actions intended to falsely alter, manipulate, misrepresent, or undermine the integrity, security, or intended operation of Amazon Ads or any Amazon Data, whether directly or indirectly, are strictly prohibited. This includes activities aimed at obscuring, concealing, misdirecting, or deceiving through technical manipulation of Amazon Data.

4.17. Your products and services must be of professional quality, conforming to generally accepted industry standards, including coding practices and security measures, and must ensure satisfactory operation and useful life for their intended business purposes.

4.18. You are required to respect and conform to all Throttling Limits specified by Amazon in relation to the Amazon Ads APIs and related technical documentation, and your product designs should account for these limits.

4.19. You must implement robust data validation and error-handling mechanisms, such as input filtering and error logging, for any products, services, or applications that impact the integrity of user advertising campaigns, performance data, or associated business information flows.

5.1 You shall not solicit, collect, store, proxy, buy, sell or transfer Amazon login credentials or other authentication credentials of End Users for any purpose whatsoever.

5.2 You may not share or disclose your own Amazon Ads Developer Credentials with any third parties, with the exception of approved Service Providers operating under confidentiality agreements for maintaining the functionality enabling your product or service to interface with Amazon Ads.

5.3 You may only take actions or operate products/services on behalf of End Users who have granted you express and verifiable authorization and permissions to do so.

5.4 Amazon Ads reserves the right to rotate or expire previously issued Credentials on a periodic basis or for security purposes. You may need to refresh or reapply for Credentials as required.

6.1 Amazon may monitor use of Amazon Ads to detect any violations of these Policies or restrictions through technical controls and automated mechanisms such as log analysis. Violations may result in suspension or termination of your access and other enforcement measures.

6.2 You must reasonably cooperate with any Amazon investigation of unauthorized access or violation of these Policies, including promptly providing any relevant records or information requested.

7.1 Amazon Ads may modify these Policies from time to time at its sole discretion. Updated Policies will be published or provided to you in accordance with standard notification processes at least 30 days prior to taking effect.

7.2 Continued use of Amazon Ads after the effective date of updated Policies will constitute acceptance of those updated terms.

8.1 Nothing in these Policies or the associated agreements between you and Amazon Ads creates any agency, employment, partnership, unincorporated association, joint venture or any other similar relationship between the parties.

8.2 You are solely responsible for complying with all applicable local, state, federal and international laws and regulations in your performance of these Policies and use of Amazon Ads.

8.3 Amazon Ads makes no warranties regarding Amazon Ads, which is provided 'as is.'

8.4 You agree to indemnify, defend and hold harmless Amazon from any and all claims arising from your use of Amazon Ads in violation of these Policies.

Amazon Ads: The Amazon Ads APIs, products, services, tools and software, including any updates or upgrades.

Amazon Data: Any data, reports, analysis, content or other materials relating to or derived from Amazon Ads.

Amazon Marks: Amazon's names, trademarks, service marks, logos or other brand features.

Amazon Materials: Amazon Ads and any Amazon Data.

End User: An individual or entity that uses or receives the benefits of your product, service or application interfacing with Amazon Ads.

Credentials: Any keys, passwords, tokens or other authentication mechanisms required to access Amazon Ads.

Policies: These Amazon Ads Partner Network Policies, which govern partner integration and use of Amazon Ads services and associated Amazon Data.

Service Provider: A third-party developer, contractor or vendor approved by Amazon to assist in developing or maintaining product/service functionality interfacing with Amazon Ads, subject to confidentiality obligations.

Throttling Limits: Any limitations on data volume, processing capacity and call limits specified by Amazon for the Amazon Ads APIs.