Ad policy change log

For our full policies, visit Amazon Ads Guidelines and Acceptance Policies (GAP).

Policy changeDate changedSection in GAPDescription
Disclosures and Font14/4/20222.5Combining guidance on disclosures and font sizes.
Display Policies for Turkey14/4/2022Multiple pagesAdding Display policies for Turkey.
Policy cleanup24/1/2021AllChanges to the policy structure. There are no new or changed policies in this update.
Customer reviews6/12/20212.4.1Updating customer reviews policy.
Deal teasing6/12/20212.6Updating policies around deal teasers.
Hemp6/12/20217.7Policies for hemp products.
Contest and competitions (Brazil only)3/12/20217.3Updating Brazil policies for contests, competitions and prize draws.
Display ad policies for Austria, Ireland, Israel and New Zealand15/10/2021All sectionsAdding Display policies for new locales.
Alcohol day-parting7/10/20217.1Updating day-parting requirements for BR, AU and CA
Sponsored Display custom images14/9/20211.6Policies specific to Sponsored Display custom images
Alcohol day-parting14/9/20217.1Dayparting restrictions for Belgium, Denmark, France, Finland, Luxembourg, Netherlands.
Display Ad policies for MENA14/9/20218Policies specific to MENA locales
CTA list13/08/20212.1.List of pre-approved CTAs
Environmental claims30/07/20212.2Added requirements for substantiating environmental claims
Rating bug30/07/20217.4Updated guidelines for including ratings bugs in ads
Removing substantiation for “new” claims5/5/20212.2Removed specific limits on what products can use a “new” or “just released” claim
Multipurpose camping knives5/5/20216.0Clarifying that general multi-purpose camping knives are not prohibited
Anti-radiation products are prohibited12/03/20216.0Added anti-radiation products to the Prohibited Products & Services
Pricing claims must include consumption tax (JP)12/03/20212.2.1Pricing claims in JP must include the consumption tax
Healthcare policies23/12/20207.11Updated content related to healthcare and pharmaceuticals
JP alcohol10/12/20207.1Removed frequency caps from JP alcohol policies; updated approved alcohol types for the homepage.
Ads with more than one language (JP)10/12/20202.8Added guidance for the use of limited English words in Japanese-language ads.