Create a strategy with simple-to-use tools
Set up campaigns in just a few minutes and control your costs so you know how much you’re spending on your advertising.
Reach more potential customers
Brands can grow with ads that connect with new customers and inspire current customers to keep coming back.
Stay top of mind with your audience
Be in front of customers where they are actively spending their time on Amazon and beyond.
Sponsored ads is a suite of self-service ad solutions that work together to help advertisers engage with shoppers across their buying journey to achieve their marketing goals.
Sponsored Products and Sponsored Brands are cost-per-click (CPC) ads. This means you place a bid on the maximum amount you’re willing to pay when a shopper clicks an ad for your product. Sponsored Display also supports CPC, as well as cost-per-thousand viewable impression (vCPM) billing options. If you’re just getting started in digital advertising, Stores, Posts and Brand Follow are free.
Sponsored ads products are run through the Amazon Ads console and Amazon Ads API.
Sponsored ads may be displayed on the Amazon store homepage, on top of, alongside or within shopping results, and on desktop and mobile. Sponsored Display ads in particular can be found across Amazon’s owned and operated pages as well as off Amazon on third-party apps and websites.
Sponsored ads solutions use Amazon’s first-party signals and machine learning to make faster and more accurate optimisations and recommendations for you when you set up and launch your campaigns.
Sponsored ads offers unified, reliable, near-real-time and actionable measurement solutions so you have more transparency in measuring your campaign performance, and can accurately quantify the return on your marketing investment.