Peer Central

Peer-driven learnings.

Better campaign performance.

Whether you’re just getting started with Amazon sponsored ads or looking to level up your campaign performance, Peer Central is your home for campaign advice and inspirations from fellow entrepreneurs and sellers like you, with content and insights that can help you to grow your business on Amazon. Check back often – there’s always something new to discover.

Upcoming events

Unboxing Sponsored Brands and Sponsored Display to help your brand thrive

Learn how to complement your Sponsored Products campaigns with Sponsored Brands, Sponsored Display and your brand’s Store on Amazon to help amplify your reach, and improve your campaign performance in this free live session on 5 October with Lucas Kwiatkowski.

Register here
Lucas Kwiatkowski


Lucas Kwiatkowski

Content you can relate to: for sellers

Amazon Ads Peer Central can help you, whether you’re just starting out or looking to grow your brand.

image of Lucas Kwiatkowski

Audit your own PPC spend to optimise growth

Lucas Kwiatkowski shares how to optimise your Amazon Ads PPC campaign for profitability and growth.

Farida Bayoumi

Three tips to help improve your Amazon Ads ROI

Mandeep Kaur shares her top recommendations for optimizing your Amazon Ads strategy.

Angel Johnson surrounded by her clothing line

How a gym mishap turned into a thriving brand

See how Angel Johnson created ICONI, a fast-growing small business on Amazon.

Content you can relate to: for authors

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How to launch your first book marketing campaign

Discover five tips from Bryan Cohen to help authors launch their first successful book marketing campaign with Amazon Ads.

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Keyword strategies for authors running Amazon Ads

How best-selling author Bryan Cohen uses keywords on Amazon Ads to help readers discover his books

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New book advertising opportunities from Amazon Ads

A how-to guide from Bryan Cohen on promoting your traditionally published books for the first time.

FAQs

What is Amazon Ads Peer Central ?

Whether you’re an advertising veteran or just getting started with Amazon Ads, Peer Central is your home for campaign advice and insight from fellow entrepreneurs. Marketing wisdom from advertisers like you is ready for you to use to your brand’s advantage, with videos, blogs, webinars and more available to explore. The content here is regularly updated, so check back often – there’s always something new to learn.

How can Peer Central help?

Amazon Ads Peer Central will share top advertising tips, best practices, and industry insights via educational videos, live webinars, and “ask me anything” conversations in our forum. Consider applying their advice to your sponsored ads campaigns.

Where else can I find content from Amazon Ads Peer Central?

This page will feature the latest content from Amazon Ads Peer Central, including upcoming events and educational videos. You can also view Peer Central content on our Amazon Ads YouTube playlist.

Even more insights on advertising

Dive into guides and explainers that teach you how to build brand strategies, measure performance and engage customers.

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Guides

What is CPC (cost per click)? How PPC advertising works

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Guides

Increase engagement to your Store with video

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Guides

An introduction to budget rules

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Guides

A complete resource list for product-first advertising

*The 5-Day Author Ad Profit Challenge is not in any way sponsored or otherwise endorsed by Amazon.com, Inc., Amazon Ads LLC or any of their, owners, officers, directors, shareholders, employees, affiliates or subsidiaries in any way.

* Content about, or contributed by, Amazon Ads Educators may reference products, services or other information offered by these individuals and/or contained in third-party websites. Such references do not constitute or imply endorsement, sponsorship or recommendation by Amazon.com, Inc. or any of its affiliates.