Drive full-funnel performance with ad tech activation partners
Connect your agency to an Amazon ad tech activation partner who can provide Amazon DSP access, onboarding, training, and ongoing support.
Engage nearly 90% of the U.S. population
You may already know you can reach desired audiences and Amazon customers across formats, devices, and contextual environments, such as Prime Video, Twitch, and Fire TV. But did you know you can also use Amazon DSP to extend your reach beyond Amazon owned and operated inventory? Extend your reach with access to thousands of leading broadcasters and publishers, and trusted exchanges.
Achieve your business goals by working with an Amazon ad tech activation partner
Amazon ad tech activation partners are third-party partners who have expertise on Amazon DSP campaign management. They can help you get the most out of Amazon DSP by acting as an extension of Amazon DSP's sales and support teams. These partners provide:
- Help getting started: Account creation and ownership provided to the requesting customer through the activation partner’s Amazon DSP seat.
- Onboarding support and training: Amazon DSP account setup (instance and technical) and internal training for the requesting customer.
- Ongoing expertise and guidance: Guidance on best practices and new feature release training.
Optimize your programmatic media spend
Ad tech activation partners help you plan, activate, and measure full-funnel media investments across Amazon and the open internet, optimizing your reach across thousands of sites and apps globally.
Access low tech fees on deals
Save costs with low 1% tech fees for Programmatic Guaranteed deals with premium publishers.
Eliminate wasted media spend
Apply user and household frequency caps to get more out of your media investments.
Activate with choice and flexibility
Discover curated deals or activate custom deals using inventory hub on Amazon DSP.
Success stories
Learn how advertisers have worked with Amazon ad tech activation partners to drive advertiser outcomes, leveraging Amazon DSP, Amazon Marketing Cloud, and Streaming TV.
Kia Country of Savannah
Kia Country of Savannah needed to modernize their advertising approach to reach new local car buyers digitally. Working with Amazon ad tech activation partner Revive, they implemented Streaming TV ads focused on reaching relevant audiences within 20 miles of the dealership. Additionally, they launched Amazon DSP reengagement to reconnect with audiences who’d previously viewed Streaming TV ads.
Key learnings
98%
Exceeded 98% video completion rate benchmark.
120%
Outperformed click-through rate (CTR) goal by 120%.
Sports Research
Sports Research needed to efficiently reach new customers for their Hydrate electrolytes product launch while accessing premium Streaming TV inventory. The brand partnered with Amazon ad tech activation partner Pacvue to define their video strategy and leverage Amazon Publisher Cloud (APC)-enhanced programmatic guaranteed deal with key Streaming TV (STV) broadcasters.
Key learnings
1.8x
1.8x higher reach among intended audience vs. benchmark.
51%
51% more cost-efficient in reaching desired users.
Experience Abu Dhabi
Experience Abu Dhabi needed to boost summer travel demand and shift perceptions about Abu Dhabi as a year-round destination among international travelers from the US, UK, Germany, Italy, and France. Using Amazon DSP, the brand launched a multi-channel Streaming TV campaign showcasing 101 must-visit attractions through immersive, non-skippable video content in viewers' native languages.
Key learnings
18 million
Reached over 18 million unique users, generating more than 39 million impressions.
91%
Exceeded 91% average video completion rate across all video products.
+13%
Increased perception of Abu Dhabi offering good value for the price by 13%.
Frequently asked
questions, answered
Amazon ad tech activation partners are third-party partners vetted by Amazon Ads who have expertise in Amazon DSP campaign management. Amazon Ads works with ad tech activation partners to teach agencies, advertising solution providers, and advertisers how to use Amazon DSP to its full advantage. For a deeper look, refer to the Amazon ad tech activation partner overview guide.
Check out the Amazon DSP campaign management decisioning guide to help you better understand your options based on your business’ needs.
- They can provide access to Amazon DSP even if you do not meet minimum spend thresholds required to obtain your own seat.
- They provide account setup, onboarding, and training to help you plan, execute, and optimize Amazon DSP campaigns.
- They provide ongoing Amazon DSP support, including best practices and guidance on new product capabilities.
- They offer Amazon Marketing Cloud (AMC) support, including instance setup, tag manager, and data scientist resources.
- Some partners may also offer measurement user interfaces to help you understand your clients’ Amazon DSP performance.
Visit our Partner Directory to find the full list of Amazon ad tech activation partners.
- Reach out to the partner via their Partner Directory listing page and submit your business information.
- Meet with the partner to understand their service models and negotiate the terms of your agreement.
- Once you and the partner agree to terms and sign a contract, you will complete Amazon DSP certifications to help get up to speed on the product and understand best practices.
- The partner will create your Amazon DSP account.
- The partner will provide you with account permissions and begin the onboarding process, which includes technical account setup and onboarding training.
Amazon DSP ads appear across Amazon owned and operated inventory, including Prime Video, Twitch, and Fire TV. They also appear beyond Amazon through thousands of leading broadcasters, publishers, and trusted exchanges. Through these combined placements, Amazon DSP enables advertisers to reach nearly 90% of the U.S. population through authenticated reach. Learn more here.
Yes, Amazon DSP can help drive the outcomes that matter most for your business whether or not you sell products or services in the Amazon store. This includes industries such as Automotive, Consumer Services, Education, Finance, Health and Personal Care, Home Improvement, Insurance, Legal Services, Media and Entertainment, Real Estate, and Travel and Hospitality.