Measurement and analytics

Omnichannel Metrics

Omnichannel Metrics (OCM) measures how your Amazon Ads campaigns drive sales both on Amazon and beyond while campaigns are live. Track performance across streaming TV, video, audio and display to understand what’s driving results across the full funnel.

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Why should I use Omnichannel Metrics?

OCM enables advertisers to measure the total impact of their ad tactics across complex, multi-channel shopper journeys. With holistic insights into both online and offline touchpoints, advertisers can optimise budget allocation, refine campaign tactics and maximise ROI.

Create a full-funnel strategy

Create a full-funnel strategy

OCM creates a unified view of your campaigns, enabling advertisers to measure impact across upper-, mid- and lower-funnel strategies and tactics.

Turn measurements into actionable solutions

Turn measurements into actionable solutions

Line-item level reporting in OCM shows how ad audiences, placements and creatives impact outcomes. OCM enables the agility to optimise and drive campaign efficiency.

Access a holistic view

Access a holistic view

OCM provides insights across channels—online, in-store, on Amazon and beyond—wherever customers spend their time.

Prioritise your security

Prioritise your security

All Amazon Ads products prioritise privacy and security—all reporting is aggregated and anonymised.

How do I start using Omnichannel Metrics?

1

Create an Omnichannel Metrics campaign

Go to the ‘Studies’ tab in campaign manager and select ‘Create study’ under ‘Omnichannel sales’. Enter your brand or products, then select which orders to include.

2

Submit your study

After you submit your study, it will be automatically reviewed and approved or rejected within one business day. You may edit your study at any time prior to the start date.

3

Optimise your in-flight campaign

Make line-item adjustments to help improve your return on ad spend (ROAS).

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Frequently asked
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What are Omnichannel Metrics (OCM)?

Omnichannel Metrics is a measurement solution that provides a holistic view of how your Amazon Ads campaigns drive sales both on Amazon and beyond.

How much does it cost to use Omnichannel Metrics?

Omnichannel Metrics powered by Panel is free.

Omnichannel Metrics powered by Circana charges a usage fee. The fee is 2% of media spend and applies to all impressions measured using OCM.

What results can I expect from using Omnichannel Metrics?

OCM delivers reports that show how your ads, placements and creative drive sales across channels. Advertisers can set up an OCM study to get reports refreshed and delivered regularly, even while campaigns are in-flight.

What is the difference between multichannel and omnichannel marketing?

A multichannel marketing strategy uses a selection of channels to engage customers, but each channel operates independently with its own messaging and goals. An omnichannel marketing strategy uses all channels to create a holistic experience where each touchpoint is connected and consistent.

How does Omnichannel Metrics work?

Our unique combination of Amazon signals and partner integrations powers holistic measurement solutions. OCM combines Amazon’s first-party data with third-party signals to measure impact both online and offline, on Amazon and beyond.

What products are eligible for Omnichannel Metrics?

OCM is available for CPG, grocery, consumer electronics, fashion, home goods and furniture, home improvement, and toys and games advertisers, including both managed-service and self-service accounts, with eligible Display, Video and Audio campaigns. OCM is eligible to measure campaigns across streaming TV, video, audio and display campaigns.