Grow your business
with Amazon Ads
Reach shoppers who are looking for products like yours.
Amazon Ads can help drive more visibility, traffic, and sales for your business.
Sponsored Products
On average, advertisers who used Sponsored Products saw 34% more sales growth compared to those who didn't, 4 weeks after adoption.1
Improve visibility of individual products
Amazon DSP
Amazon DSP customers saw a 34.1% increase in return on ad spend (ROAS) and a 12.6% upswing in click-through rates (CTR).2
Reach audiences anywhere
they spend their time
Streaming TV ads
77% of ad-exposed streaming TV viewers purchase on Amazon.3
Show up alongside the content your customers love
Amazon Marketing Cloud
"Amazon Marketing Cloud is revolutionary in decoding the consumer path to purchase and giving an estimated long-term value" —Patrick Miller, co-founder, Flywheel
Get custom insights
Brand Stores
New-to-brand shoppers who visited a Brand Store were 62.7% more likely to purchase compared to those who didn't visit a Brand Store.4
inspire customer loyalty
Ad products you can trust
Our products can help you reach shoppers at key moments with engaging campaigns for businesses of any size and budget.
Success stories
Explore how businesses like yours are using Amazon Ads to attract new customers.
Detara Williams, Founder, Made for LocsWe needed to meet people where they were already searching. That meant showing up for the right customers at the right time with solutions made just for them.
Made for Locs
Learn how Made for Locs saw 10x ROAS using Amazon Ads to boost specialized hair care sales.
Key learnings
10x
ROAS for Sponsored Products.
+40%
Increase in average order value.
+60%
Growth in subscription-based customers.
Dr. Chrystle Cu, Founder, CocolabAmazon Ads solutions are definitely powerful tools for Cocolab. We're excited to continue to grow and inspire anyone looking to improve their oral health.
Cocolab
Amazon Ads helped Cocolab stand out among major oral care brands while delighting customers.
Key learnings
50%
Year-over-year (YoY) growth achieved through multi-solution advertising approach.
120%
YoY growth in quarterly ad-attributed sales after adding Sponsored Brands video.
+80%
New-to-brand sales growth in the six months after launching display ads.
Annalisa Spuntarelli, Chief Client Officer of Havas MediaWith the 'Saikebon Move' we integrated the brand into the service’s native dynamics, going beyond simple placement and creating a relevant experience for the digital community.
Saikebon
See how they reached 1M+ Gen Z viewers and increased purchase intent by 14% with Amazon Ads on Twitch.
Key learnings
1M+
Reach among adult Gen Z viewers with high engagement rates.
2x
Chat interactions compared to sponsored stream benchmarks.
14%
Increase in purchase intent post-campaign.
Start your success story today with the help of Amazon Ads
Sources
1 Amazon internal data, US, UK, DE, FR, JP, CA, IT, ES, AU, NL, AE, SA, TR, BR, MX, SG, EG, BE, SE, PL. 2023-09-01 - 2024-08-31. *Analysis includes advertisers who spent at least $1.
2 6 questions with Neal Richter of Amazon Ads on Amazon DSP and its upgraded capabilities
3 Amazon internal, US, Dec 2024. Unduplicated monthly audience reach across Prime Video, Twitch, Fire TV Channels, Amazon Publisher Direct, and third-party exchanges.
4 Amazon Marketing Cloud offers expanded measurement capabilities with 5 year retail lookback
5 Amazon internal data, WW, 2024