Deep dive: Optimise your campaigns with negative targeting
Are your ads receiving impressions and clicks from shopping queries that aren’t related to your products? Negative targeting can help you control both your ad spend and when your ads display.
In this free webinar, you’ll learn how to use this feature to optimise your Sponsored Products and Sponsored Brands campaigns, helping them reach more relevant audiences. You’ll also find out how to use your search term report to find keywords you might want to add as negative, plus ones that shouldn’t be added based on your goals.
Appropriate for: All sellers, vendors and KDP authors
This webinar will also include a demo, plus a Q&A session with an advertising specialist.
Use negative keyword and product targeting
Help control your ad spend
Learn the difference between negative phrase and negative exact match targeting
Review your search term report to find negative targeting opportunities