Understanding campaign organisation

Campaign management – from using portfolios, to managing your budget, to grouping products strategically in ad groups – is the very foundation of advertising. That’s why it’s good to understand it from the top down.

In this webinar, we’ll provide an in-depth look at how to structure and organise campaigns to reach your goals. We’ll dive into portfolios and explore how to use ad groups within your campaigns. And we’ll tie it all together with practical, scenario-based guidance that helps you visualise our recommendations and apply them to your own strategy.