Amazon and Microsoft announce preferred DSP and certified supply exchange relationship

Microsoft has announced Amazon DSP as the preferred transition partner for Microsoft Invest customers. In May, Microsoft announced a shift in strategy to transition away from media buying through their DSP. Amazon and Microsoft are working together to support the migration of Microsoft Invest customers across countries in the NA, LATAM, EU, and APAC regions. The transition will begin immediately.

Amazon DSP is available to Amazon Ads customers, providing full-funnel advertising options that create meaningful moments between brands and consumers. Amazon DSP leverages unique first-party insights paired with leading publisher tools and clean room solutions to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.

Amazon Ads offers onboarding customers multiple paths to Amazon DSP depending on their size, existing agency relationships, and service-level requirements. Customers will receive comprehensive onboarding support either through direct engagement with Amazon Ads account representatives or leveraging the ad tech activation partner program, inclusive of guided sessions for campaign setup, planning, optimizing, and reporting.

Additionally, Microsoft Monetize is now a preferred SSP in The Certified Supply Exchange program. This gives Amazon DSP advertisers more efficient access to Microsoft Monetize's open internet ad inventory and unique deals. Advertisers who partner with Microsoft Monetize can now use special deal packages, including Amazon Shopper Insights packages that match Amazon's shopping data with Microsoft Monetize inventory. This helps advertisers use Amazon's data insights on open internet inventory through their Microsoft Monetize partnerships.

“We recognize that moving to a new media buying system is a change for the migrating advertisers. Amazon Ads is committed to making the transition seamless for Microsoft Invest customers. Customers will receive high-touch transition support combined with the measurable performance, extensive reach, and differentiated AI capabilities offered by Amazon DSP,” said Alan Moss, VP, Global Ad Sales. “In addition, expanding our Certified Supply Exchange program to include Microsoft Monetize represents a meaningful step forward towards increased collaboration beyond the customer migration period.”

“We believe that partnership fuels progress. By fostering an environment of collaboration, we’re delivering solutions that empower our customers and strengthen the industry as a whole,” said Lynne Kjolso, Vice President of Global Partnerships and Retail Media at Microsoft Advertising. “We’re pleased to work with Amazon DSP as our preferred transition partner for Microsoft Invest customers, and to bring Microsoft Monetize into the Certified Supply Exchange Program, building on our existing relationship with Amazon.”