Amazon Marketing Cloud now available to all advertisers running sponsored ads campaigns

Amazon Ads announced that Amazon Marketing Cloud (AMC) is now available to all advertisers running sponsored ads campaigns. This includes anyone using Sponsored Products, Sponsored Display, Sponsored Brands, or Sponsored TV. Starting today, advertisers will see the AMC option in their ads console under "Measurement & Reporting." When clicked, it opens AMC and its new homepage experience, where advertisers can get started in just a few clicks.

"With this update, we’re making Amazon Marketing Cloud available to all sponsored ads advertisers,” said Aby Angilivelil, Director of Amazon Marketing Cloud at Amazon Ads. "They’ll now be able to easily access practical insights powered by AMC to drive measurable growth and build stronger connections with their most valuable customers."

The new AMC homepage delivers value from the moment an advertiser accesses it. It features a set of no-code analysis templates that provide valuable, visualized insights for advertisers new to AMC, enabling access to insights such as campaign performance and audience insights with just a few clicks. Users with SQL expertise can leverage these same no-code templates for quick insights or explore deeper analytics through low-code templates in the use case library. They can also navigate to the query editor for advanced, custom-query capabilities, allowing for deeper analysis and more sophisticated audience building.

"Amazon Marketing Cloud has the potential to completely change our approach to customer insights," said Adria Marshall, CEO at Ecoslay. "The moment we logged in, we were immediately analyzing insights that previously would have required a specialized team and significant investment. As a growing brand, this direct access to enterprise-level analytics feels like we've unlocked a secret weapon that perfectly aligns with Ecoslay's mission of using cutting-edge innovation to create genuine connections with our community. It gives us access to the kind of market intelligence we thought was reserved for the largest brands."

Launched in 2019, AMC is a secure, privacy-safe clean room solution that lets advertisers analyze pseudonymized signals—from Amazon’s trillions of shopping, browsing, and streaming signals and an advertiser’s own inputs—to uncover actionable insights, measure campaigns, and build audiences. Advertisers can leverage AMC's capabilities in numerous ways to maximize their advertising effectiveness. Through AMC's unique signals, flexible analytics, and seamless signal collaboration, advertisers can uncover and assess insights such as their most loyal customers, custom audiences for remarketing, the path to conversion, and much more.

To support advertisers at any stage—whether they are just getting started with AMC or looking to enhance their existing capabilities—the Amazon Ads Partner Directory offers certified service providers specializing in AMC. These partners fall into three categories: agencies that develop custom analytics and advertising strategies, software vendors that streamline signal activation through native integrations, and consultancies that advise on signal strategy and system integrations.

All advertisers running sponsored ads campaigns will see this new experience today in the ads console under “Measurement & Reporting,” and we are extending this streamlined AMC access to Amazon DSP advertisers early next year.