Prime Video unveils 2025 Thursday Night Football schedule

The NFL returns to Prime Video for the fourth season of Thursday Night Football (TNF) with a preseason game in August and extends all the way to January with a Wild Card playoff game.

This year's regular season schedule features all 14 playoff teams from this past year, beginning with the Green Bay Packers hosting the Washington Commanders in Week 2 on September 11. There will be 10 divisional games, as well as other high-profile matchups. Highlights include the defending Super Bowl champions, the Philadelphia Eagles, taking on the New York Giants; a star-studded matchup between the Dallas Cowboys and Detroit Lions; a Black Friday Football face-off between the Eagles and the Chicago Bears; and a Christmas Day nightcap between the Denver Broncos and the Kansas City Chiefs.

Here is the full 2025 Thursday Night Football schedule.

TNF Tonight pregame coverage begins each Thursday at 7 p.m. E.T.

1. Preseason—Thursday, August 21: New England Patriots at New York Giants
2. Week 2—September 11: Washington Commanders at Green Bay Packers
3. Week 3—September 18: Miami Dolphins at Buffalo Bills
4. Week 4—September 25: Seattle Seahawks at Arizona Cardinals
5. Week 5—October 2: San Francisco 49ers at Los Angeles Rams
6. Week 6—October 9: Philadelphia Eagles at New York Giants
7. Week 7—October 16: Pittsburgh Steelers at Cincinnati Bengals
8. Week 8—October 23: Minnesota Vikings at Los Angeles Chargers
9. Week 9—October 30: Baltimore Ravens at Miami Dolphins
10. Week 10—November 6: Las Vegas Raiders at Denver Broncos
11. Week 11—November 13: New York Jets at New England Patriots
12. Week 12—November 20: Buffalo Bills at Houston Texans
13. Week 13—Friday, November 28 (Black Friday): Chicago Bears at Philadelphia Eagles
14. Week 14—December 4: Dallas Cowboys at Detroit Lions
15. Week 15—December 11: Atlanta Falcons at Tampa Bay Buccaneers
16. Week 16—December 18: Los Angeles Rams at Seattle Seahawks
17. Week 17—December 25: Denver Broncos at Kansas City Chiefs
18. Wild Card playoff game: January 10 or 11; Matchup TBD

An audience worth betting on

Within key adult demographics,¹ the 2024 season was the most-watched in the 19-year history of TNF, surpassing the full-season averages of all broadcast and cable carriers to present TNF since the package was first introduced in 2006. Year-over-year viewership growth was fueled by increases within key advertiser demos, including female viewers, which rose by double digits for the second straight season. In addition, the Prime Video audience continues to register higher household incomes than linear audiences.²

And even better for advertisers, fans who stream on Prime Video are ready to engage with your brand and product, as Prime Video’s live sports viewers are 60% more likely to pay attention to commercials and 40% more likely to buy products and services advertised.³

Solutions that take your advertising game to the next level

The Amazon Ads team is expertly positioned to best reach these engaged audiences by driving collaborative, interactive advertising experiences, backed by first-party signals that deliver actionable results for the customer.

For example, during the 2024 TNF season, brands using Interactive Video Ads (IVA)—advertising spots which allow the viewer to click or scan a QR code and directly access more information on a product—saw a 28% higher purchase rate compared to non-IVA ads.⁴ Customers also continue to drive results for their brands through audience-based creative and remarketing efforts across Amazon Ads products, as well as through innovative brand partnerships and special retail deal opportunities.

Sources

¹ Nielsen, Live+SD, Sept 12–Dec 26, 2024 (P18-34, P18-49 & P25-54 audiences).

^2-3 Nielsen, Live+SD, Sept 12–Dec 26, 2024.

⁴ Amazon Internal Data, US, September 2024–January 2025 (Full season).