What can advertising on Amazon do for your business?
You want to reach shoppers, drive sales and continually grow your audience. Sponsored ads help you meet these goals at scale, no matter what your experience level or budget.
Simple, flexible solutions
When you advertise on Amazon, you get access to solutions that help you engage shoppers at every touch point. Together, they help you get noticed faster and efficiently reach your goals.
Vendors sell their items directly to Amazon, who then sells them to customers. If you manage your products in Vendor Central or Advantage Central, you’re a vendor.
Self-service ads can help you scale sales and growth on Amazon. You control how much you invest, giving you the flexibility to choose what works best for your business. You can also change your daily budget at any time.
Beyond budget, you can update other campaign elements whenever you like, too. Add or remove keywords, pause campaigns or change their duration, and adjust your keyword match types to broaden or refine your reach.
We have two payment options available, and you can switch your method at any time.
1. Credit card: You can use either a personal or corporate credit card.
2. Deduct from payment (DFP): DFP is an automated payment method that allows you to pay for your advertising costs with your Amazon retail proceeds. There’s no manual effort involved, and you won’t need to have a separate budget for advertising. Note: DFP is not available to third parties who manage payments for their clients’ advertising accounts, or to accounts that haven’t experienced retail activity in the last six months.
How to get started
Register using your Vendor Central or Advantage Central account.
Choose an ad type and products to advertise.
Decide how much you’ll bid for clicks and choose your budget.
Launch your campaign.
1 Source: “Getting to know your customers: Amazon User Study”, Feedvisor, 2018