Expand your reach on, and beyond, Amazon
How complementing your Sponsored Products campaigns with Sponsored Display ads can showcase your brand in new ways.
Grow your business with Sponsored Display
Drive discovery to purchase: Start creating a full-funnel strategy using Sponsored Products and Sponsored Display together to help optimise your sales opportunities.
Your Sponsored Products campaigns help put your individual products in front of shoppers who are ready to buy.
Introduce new tactics to your advertising strategy with Sponsored Display to help your brand reach an even wider audience on Amazon and start engaging shoppers across third-party destinations.
+22%
Advertisers that used Sponsored Products and Sponsored Display together observed a 22% increase in new-to-brand customers on average, compared to advertisers only using Sponsored Products.1
The benefits of using Sponsored Products and Sponsored Display together
Make connections that matter
Reach new audiences on Amazon and beyond by complementing your Sponsored Products ads with Sponsored Display.
Reach an even wider audience with your ads, and start engaging shoppers across third-party destinations, by complementing your Sponsored Products ads with Sponsored Display audience campaigns. Help drive discoverability of your brand among high-intent shoppers based on their previous shopping behaviours and insights using pre-built audience segments.
Stay top of mind
Reengage relevant audiences with Sponsored Display’s remarketing tactics, while promoting your best sellers with Sponsored Products.
Keep your brand top of mind among shoppers who are already aware of your brand helps drive product consideration and sales. Using Sponsored Products and Sponsored Display audiences remarketing together can help you promote your best-selling products in prominent places across the Amazon store while you also reengage customers on Amazon and beyond.
Launch Sponsored Display contextual targeting at the same time to help extend your reach to audiences considering similar or complementary products and categories to yours. Promote your best-selling product with Sponsored Products, and include the product under promotion in your Sponsored Display campaign to help gain attention from shoppers.
1 Amazon internal data, US, 2022