Expand your reach on, and beyond, Amazon

Question 1

Grow your business with display ads

Drive discovery to purchase: Start creating a full-funnel strategy using Sponsored Products and display ads together to help optimize your sales opportunities.

Your Sponsored Products campaigns help put your individual products in front of shoppers who are ready to buy.

Introduce new tactics to your advertising strategy with display ads to help your brand reach an even wider audience on Amazon and start engaging shoppers across third-party destinations.

+22%

Advertisers that used Sponsored Products and display ads together observed a 22% increase in new-to-brand customers on average, compared to advertisers only using Sponsored Products.¹

Question 2

The benefits of using Sponsored Products and display ads together

Make connections that matter

Reach new audiences on Amazon and beyond by complementing your Sponsored Products ads with display ads.

Reach an even wider audience with your ads, and start engaging shoppers across third-party destinations, by complementing your Sponsored Products ads with display ads audience campaigns. Help drive discoverability of your brand among high-intent shoppers based on their previous shopping behaviors and insights using pre-built audience segments.

Stay top of mind

Reengage relevant audiences with display ads’s remarketing tactics, while promoting your best sellers with Sponsored Products.

Keep your brand top of mind among shoppers who are already aware of your brand helps drive product consideration and sales. Using Sponsored Products and display ads audiences remarketing together can help you promote your best-selling products in prominent places across the Amazon store while you also reengage customers on Amazon and beyond.

Launch display ads contextual targeting at the same time to help extend your reach to audiences considering similar or complementary products and categories to yours. Promote your best-selling product with Sponsored Products, and include the product under promotion in your display ads campaign to help gain attention from shoppers.

Question 3