Maximize your campaign performance with the Amazon Owned & Operated Network

In today's world of constant media consumption, Amazon Ads offers advertisers a unique advantage: the ability to reach customers naturally throughout their daily lives. While conventional wisdom suggests it takes seven interactions for a message to resonate, Amazon's connected experiences provide meaningful opportunities to engage with millions of customers each month.

From morning to night, customers interact with Amazon services in authentic, engaging ways. They wake up to music on their Alexa devices, stream content while preparing meals, shop at Whole Foods, and unwind with Fire TV entertainment. These natural touchpoints represent deeply invested audiences—Twitch viewers spend over four hours daily watching content, while Fire TV users dedicate more than four hours to their devices. Alexa users listen to nearly five hours of audio daily through their devices.¹

This combination of extensive reach and genuine engagement creates powerful opportunities for brands to tell their stories. Whether an independent author launching their first book or a global brand building awareness, advertisers can connect with customers at meaningful moments throughout their day. From morning routines to evening entertainment, Amazon Ads helps brands resonate with customers when they're most receptive, turning everyday interactions into opportunities for authentic connection and discovery.

The result is advertising that feels like a natural part of customers' daily experiences—helping brands build relationships while driving real business results.

In today's fragmented media landscape, reaching customers effectively requires a strategic presence across multiple touchpoints throughout their daily journey. Amazon Owned & Operated Network offers advertisers premium, highly visible ad placements across Amazon's properties—from streaming content and online shopping to physical retail environments—helping messages cut through the clutter to create meaningful connections with audiences.

The impact of this comprehensive approach is demonstrated through performance results: awareness campaigns saw a 74% increase in reach compared to Amazon Stores alone, consideration campaigns experienced over 50% higher click-through rate (CTR), and performance campaigns achieved up to 4x return on ad spend (ROAS).² These results show how Amazon Owned & Operated Network can help advertisers maximize their campaign effectiveness while reaching customers wherever they spend their time.

The Amazon Owned & Operated Network is automatically included in new campaigns booked through Amazon DSP self-service, streamlining campaign management while expanding reach. The solution leverages dynamically optimized, natively integrated ad placements to deliver the right message to the right customer, at the right time.

Available to retail endemic advertisers, this solution supports Responsive e-commerce creatives (REC) and is accessible across all Amazon DSP locales, including the Americas, Europe, Middle East, Africa, and Asia Pacific regions.