Established in 1929, TSUBOYA Co., Ltd., is a long-running confectionery manufacturer based in Asahikawa, Japan, that develops products with a strong awareness of the Hokkaido region. Kibana, the company’s famous cookie and one of their flagship products, is often sold as a local souvenir at airports and other locations, including the 20 stores operated by TSUBOYA in Hokkaido.
In 2020, the number of tourists in Hokkaido decreased due to COVID-19 lockdowns and travel restrictions, and sales at stores and airports plummeted. Urgent efforts were necessary to discover new audiences, and to expand sales channels outside the area of souvenirs.
TSUBOYA had established their own website to sell online, but the site was dated and required a complete overhaul. TSUBOYA decided to use the Amazon store to reach customers and sell products. The company used sponsored ads, but TSUBOYA wanted to further improve their advertising strategy. They decided to use an agency with expertise and experience related to Amazon Ads, and after researching several options, TSUBOYA chose to partner with Barriz Inc. in June 2021.
Barriz Inc., an Amazon Ads advanced partner, is an agency specializing in advertising in the Amazon store, and has a track record of supporting marketers in various industries including beauty, fashion and consumer packaged goods (CPG). The company uses their solutions to formulate strategies to resolve advertisers’ issues, while simultaneously supporting their clients from execution to effective measurement.