A traditional water and drinks brand, Rhodius, wanted to boost the growth of its canned water product line.
To achieve its goals, Rhodius combined sponsored ads campaigns with display ads to reach shoppers researching drinks, and developed custom segments to engage shoppers who were most likely to purchase canned drinks online. The brand also took advantage of the creative flexibility of display ads and used creatives that conveyed its unique brand values.
Note: There are a range of inputs that affect changes in branded search and earned media/organic exposure on Amazon
Source: Amazon internal data
1 Branded search: % change in indexed keyword searches of advertised brand or products during the campaign period vs pre-campaign period.
2 Earned media: % increase in organic impressions for the brand products during the campaign period (vs pre-campaign period)