Watch how Paul Kenzie reached fashion-forward shoppers in Türkiye

Yusuf Demir is the co-founder and managing partner of Paul Kenzie, an Istanbul-based fashion brand that offers modern and high-quality underwear, socks and lingerie. In a bid to build more brand awareness among fashion-forward shoppers in Türkiye, Paul Kenzie started using a mix of Sponsored Products, Sponsored Brands, Sponsored Display and Stores in March 2022.

Amazon Ads spoke with Demir about how his team built and implemented this marketing strategy for the brand. Watch as Demir walks through Paul Kenzie’s journey, from adding Turkish keywords to using automatic keyword targeting in campaigns to achieve a 600% return on ad spend.*

Additionally, Demir shares how the brand participated in shopping events like Prime Day to help maximise sales opportunities.

“We actively participate in seasonal campaigns like Prime Day,” said Demir. “We have taken steps to list a greater number of products, increase our inventory in Fulfilment by Amazon warehouses, always try to keep Prime products in our ads, and allocate larger budgets toward advertising.”