Lego Batman 2: DC Super Heroes success story

Gamers respond to Kindle on-device messaging

Warner Bros. Interactive Entertainment reached gamers and parents with kids to drive awareness and encourage purchase of their newest title, LEGO Batman 2: DC Super Heroes. Using Amazon’s Kindle with Special Offers, Warner Brothers was able to reach their target customers using a unique and effective advertising medium.

The Amazon Advertising solution

Amazon worked with Warner Brothers to develop a custom advertising solution on Kindle with Special Offers. The campaign included a Kindle with special offers screensaver that gave customers the ability to buy LEGO Batman 2 directly from their devices.

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third-party game titles.

Source: Amazon internal data, 2012