Case study
Lambos Digital helps Nimnicht Chevrolet increase website visits by 120% with Streaming TV ads
Learn how Amazon Ads partner Lambos Digital leveraged Amazon DSP and Streaming TV ads to help Jacksonville automotive dealer Nimnicht Chevrolet drive increases in website visits, form submissions, and in-store visits.
Key learnings
+120%
+120% overall website visits month-over-month through strategic streaming approach
+23%
+23% website form submissions and in-store visits during the campaign
+28%
+28% website visits in geo-targeted areas through Streaming TV zip code strategy
Goals
Nimnicht Chevrolet, a Jacksonville, FL-based automotive dealer, faced challenges with their traditional TV advertising approach. Their primary struggle centered around the limitations of conventional TV metrics and measurement capabilities, which left them unable to accurately gauge the impact of their advertising investments. The dealership recognized the need to not only expand their reach in their locale but also to help increase website visits from new, relevant audiences at scale that would translate into dealership visits.
Operating in a competitive Florida location, they needed to build measurable brand awareness and establish clear connections between their brand building advertising efforts and actual customer interactions. This led them to seek a solution that would provide broad reach and sophisticated measurement capabilities, allowing them to understand and optimize their advertising impact in real time. Their goal was to move beyond traditional advertising methods to create a more insights-driven, measurable approach to reaching potential car buyers in their locale.
Approach
Seeking expertise in digital advertising, Nimnicht Chevrolet partnered with Amazon Ads partner, Lambos Digital. Lambos Digital employed a phased approach, starting with building custom first-party audiences through Amazon DSP, layering in specific geo-targeting that matched the dealership's local area goals, and then activating Streaming TV ads. They created relevant audience segments using Amazon's first-party insights including: audiences shopping for auto/truck, households within a 25-mile radius of Jacksonville, and families with recent auto research or purchases.
The campaign delivered customized creative across multiple channels including Fire TV, Twitch, Prime Video’s free ad-supported live TV, and premium inventory across the open internet, outside of Amazon Ads inventory. Upper-funnel brand messaging was complemented by tactical offers like "Truck Month" promotions. Lambos Digital also implemented Amazon ad tags to connect Streaming TV exposure to lower-funnel activity, providing visibility into how top-of-funnel video drove real-world sales conversations.
— Adrian Gibbs, Marketing Director, Nimnicht ChevroletWorking with Lambos Digital led to restructuring our media buying approach for better long-term results.
Results
The campaign's impact significantly exceeded expectations, helping deliver transformative results across multiple key performance indicators. There was a 120%1 month-over-month increase in direct website visits, indicating a substantial improvement in brand awareness and recall. Within engaged zip codes, the dealership experienced a 28%2 lift in site visitors, demonstrating the effectiveness of their localized engagement strategy.
The campaign's success extended beyond just awareness metrics, with a 23%3 increase in website form submissions indicating strong conversion potential. The dealership also recorded higher overall sales when comparing 2025 performance to 2024, establishing a connection between their enhanced digital presence and business results. The transparent reporting capabilities provided by the Amazon Ads solutions allowed Nimnicht Chevrolet to clearly uncover shopping journeys from Streaming TV exposure to sales conversations, providing valuable insights that continue to inform their advertising strategy.
Sources
1-3 Nimnicht Chevrolet, US, 2025.