The focus of the partnership is to help JS Advertising confidently support their growing list of clients and reduce the manual effort of their team, especially for tasks like creating new campaigns, setting bid ranges and optimising sponsored ads campaigns. As the relationship began between the companies, ADFERENCE got to work – auditing existing campaign setup processes, creating a Smart Portfolio structure from the tool provider, amending parameters for key performance metrics (like advertising cost of sales, or ACOS), and setting up automated actions for keyword and ASIN targeting. ADFERENCE also provides dedicated support to JS Advertising through a customer success manager who reviews strategies, goals and implementation on an ongoing basis.
ADFERENCE built their technology through their integration with the Amazon Ads API, which allows the company to receive and share sponsored ads campaign changes, and obtain performance metrics from which they can build a user-friendly performance dashboard. Clients like JS Advertising can use ADFERENCE’s tool to create new campaigns, update existing campaigns, set campaign budgets and bid targets, add keywords, and more.