Case study
Partner Awards winner Hector helps drive 289% revenue growth for Noise Wearables
Noise Wearables partnered with Hector to implement a full-funnel, insights-led strategy across pre-event, peak, and post-event phases, resulting in significant revenue growth and new customer acquisition during India's main festive season.
key insights
289%
Increase in overall revenue through full-funnel strategy
66%
Display ad sales from new-to-brand customers
35%
ROAS improvement achieved through strategic dayparting
The Amazon Ads Partner Awards celebrate ingenuity and innovation in digital advertising. The Seasonal Sales Strategy (APAC) category recognizes partners who demonstrate how they used Amazon Ads solutions to gain insights to maximize key shopping moments and build lasting value for the audience. Hector is a winner in this award for their campaign that helped Noise Wearables drive exceptional sales and new-to-brand customers during India’s festive season.
Goals
Noise Wearables, a leading Indian wearable technology brand, sought to strengthen their presence during India’s festive season. Working with Hector, an Amazon Ads advanced partner, they developed a plan to reach shoppers and introduce new products during key shopping moments from September to November, including major festivals like Diwali, Dussehra, Durga Puja, and Navratri.
Approach
Hector developed a comprehensive full-funnel, insights-led strategy across three phases—pre-event, peak, and post-event. The campaign leveraged Amazon's advanced tools including Amazon Marketing Cloud (AMC), Amazon Marketing Stream, and Hector's proprietary solutions. Their sophisticated approach included strategic audience engagement, optimization of browse term performance, automated performance management, strategic timing of ad delivery, and deployment of Amazon DSP for awareness building and reengagement.
This innovative combination of technology and insights enabled the team to maintain agility throughout the campaign, reduce waste, and improve overall campaign performance. The approach was particularly effective during peak shopping moments, helping Noise Wearables to reach active shoppers while creating sustainable long-term growth.
—Sahil Gupta, Marketplace Head, Noise WearablesNoise achieved 289% revenue growth with a full funnel, phased ad strategy.
Results
This campaign drove a 289% increase in revenue and proved successful in acquiring new customers, with 66% of display ad sales coming from new-to-brand customers.1 The strategic implementation of dayparting yielded a significant 35% improvement in return on ad spend (ROAS), showcasing the value of timing-based optimization.2 Additionally, the campaign drove an impressive 406% growth in ad revenue from the top five best-selling products, highlighting its effectiveness in driving both scale and strategic product focus.3
These results validated the comprehensive full-funnel approach and established a scalable, repeatable framework for future festive season campaigns, successfully delivering both immediate revenue growth and long-term value through efficient reengagement and new customer acquisition.
"The phased strategic approach that drove growth during the seasonal peak was exceptional. It combined optimization efforts with effective utilization of the proprietary SaaS solution. Pre-season insights analysis played a critical role in shaping and sustaining the phasing strategy, ensuring consistent performance and measurable impact. Additionally, real-time monitoring and changes triggered by the rule-based automation has been instrumental in maintaining momentum, swiftly addressing variances, and preventing any loss of traction."
—Sahil Gupta, Marketplace Head, Noise Wearables
Sources
1-3 Noise Wearables, India, 2024.