Disha Publication sales skyrocket using sponsored ads
Disha Publication is a dominant player in the publishing world and has, over the years, become a trusted name for a wide range of academic disciplines. With a prominent off-line foothold earned through a strong presence over generations, they were yet to hit the sweet selling spot online. This drove them to try a powerful and effective advertising tool: sponsored ads.
Skyrocketed sales by targeting ads to prime buyers at the right time
Most of the campaigns that Disha created were theme based, such as exam oriented, start of a new school/university term, competitive exam schedules etc., and were targeted at students already searching for related books. Sponsored ads helped them gain visibility in front of the right audience and at the right time. Plus, the insightful intelligence obtained through the advertising console’s advanced reporting enabled tweaking of campaigns based on the consumer behaviour. Subsequently, their sales skyrocketed, and this also strengthened their brand positioning on Amazon.
Stronger brand recall with over one core ad reach
In 10 short months, Disha’s sponsored ads have managed to reach an impressive strength of audience. While the conversion on the ad spend has been well above their expectations, they were also happy to share that their brand was getting an overall better recognition in the digital space.
“I feel that Amazon has superseded every other search engine when it comes to books. And [sponsored ads] has been a crucial tool for our brand to perform so well on such a powerful platform. With a 20X return on our investment, we are truly blown away by Amazon Ads' potential in reaching exceptionally relevant shoppers with high purchase intent,” says Deepak Agarwal, Director of Disha Publication.
Created campaigns in minutes with features such as ad builder
The comprehensive yet easy ad-building facility that the advertising console provides simplifies advertising for Disha to the extent that they could build campaigns in two minutes. Amazon’s bouquet of features like keyword suggestions, different targeting methods, and automatic generation of creatives via the ad builder, helped them to create different types of banner ads for different objectives quickly and easily.
Learn more about book ads.