Community Coffee resonates with busy Amazon Christmas shoppers

Community Coffee, a leading Louisiana coffee company, looked to Amazon Ads to increase awareness and considerations of its coffee products to drive sales during the busy festive shopping season. They also wanted to leverage Amazon Ads suite of products to maximise the impact of their messaging.

The Amazon Ads solution

Amazon Ads partnered with Community Coffee to create and launch a campaign that spanned Amazon.com, Kindle eInk and Amazon DSP.

The campaign leveraged Amazon Ads unique e-commerce ad units and precise targeting capabilities in order to reach key audiences, such as those who were in-market for coffee products or belonged to relevant lifestyle segments. By reaching those groups who were most likely to be receptive to their messaging, Community Coffee was able to maximise the exposure of their messaging.

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* Consideration rate (CSR): Rate at which shoppers visit the product detail page.

Community Coffee Company invites you to enjoy the unique taste of Louisiana’s most distinctive coffee. We start with only quality, 100% Arabica beans selected by the Saurage family. Then, through generations of roasting experience, we have perfected a full-bodied yet smooth flavour that reflects the extraordinary culinary traditions of Louisiana, US. Today, Community® Coffee is served in the best New Orleans restaurants and is shared in homes across the South. To understand why, simply sit back and enjoy a cup.

Source: Amazon internal data, 2013

Highlights

  • 4-times more likely to consider purchasing the product.
  • 5-times higher CSR* than the on-site average CSR.
  • Delivered 11% more efficiently than estimated.