Case study
Adbrew, Challenger Brand Partner Awards winner, helps Bold Care lift sales by 69%
Learn how Bold Care partnered with Adbrew to enhance their visibility in a saturated wellness category, driving significant growth in sales and new-to-brand customers while improving advertising return on spend.
key insights
69.1%
Growth in ad-attributed sales
76.3%
New-to-brand (NTB) customers driven by advertising
20%
Growth in generic keyword share of voice
The Amazon Ads Partner Awards celebrate ingenuity and innovation in digital advertising. The Challenger Brand category demonstrates how they used Amazon Ads solutions to help ambitious brands compete effectively and efficiently against category leaders to deliver measurable success. Adbrew is a winner in this award for developing and executing a sophisticated strategy leveraging multiple Amazon Ads solutions to help establish Bold Care as a formidable challenger in a competitive wellness category.
Goals
Bold Care, a men's health and wellness brand founded in 2019, faced multiple challenges in a crowded category. Bold Care needed to increase their low share of voice on high-intent keywords and reach new-to-brand (NTB) customers. However, their advertising cost of sales (ACOS) was too high to make this possible with their current budget.
Bold Care partnered with Amazon Ads advanced partner Adbrew, a solution provider based in India who helps their customers supercharge their advertising on Amazon with their automation technology and guided strategies. Together, they aimed to develop a comprehensive strategy that would accomplish multiple objectives: improve brand awareness in the competitive wellness category, reach new customers, and drive substantial sales growth. They needed to achieve these goals while optimizing their advertising spend to ensure sustainable long-term growth.
Approach
Adbrew implemented a multi-faceted strategy leveraging multiple Amazon Ads solutions to achieve Bold Care’s objectives. At the core of their approach was the strategic use of Amazon Marketing Cloud (AMC) to map high-value cross-sell journeys and identify new-to-brand rich SKUs that showed the most potential for remarketing efforts. The team combined AMC and Amazon Marketing Stream insights to employ lifecycle-based campaigns and implement intraday bid pacing. Using Amazon Marketing Stream, they suppressed spend during low-return on ad spend (ROAS) hours and boosted bids in peak conversion windows.
The team also implemented insight-driven SKU prioritization and branded-term defense strategies. Adbrew created custom bid strategies with ACOS goals for each SKU, ensuring optimal performance of their product portfolio. This comprehensive approach enabled Adbrew to implement over 408,000 automated bid and budget optimizations through rule-based logic, without any manual intervention. Combining lifecycle-based campaigns, intraday bid pacing, and insight-driven SKU prioritization maximized efficiency and effectiveness.
Akshay Punjabi, Growth, Bold CareAdbrew’s insights helped boost our visibility, efficiency, ad-attributed sales, and new-to-brand growth.
Results
The campaign delivered exceptional results across multiple key metrics. Ad-attributed sales grew by 69.1% and NTB shoppers rose to 76.3%—surpassing the category average by 9 percentage points.1 This achievement was particularly noteworthy in the saturated wellness category, where acquiring new customers can be challenging. Bold Care's awareness within this category improved substantially, achieving a 20% increase in generic keyword share of voice.2 This was crucial for establishing their presence. The campaign also reduced ACOS by 17%.3
Through strategic optimization and innovative use of AMC and Amazon Marketing Stream, Adbrew helped Bold Care breakthrough in a category with established legacy brands and set the foundation for continued growth.
Sources
1-3 Bold Care, India, 2024-2025.