Automotive awareness from Amazon Ads solutions

A vehicle manufacturer wanted to build awareness of their new crossover vehicle in the UK. Their goal was to drive traffic to the vehicle page on the manufacturer’s site.

The Amazon Ads solution

Amazon Ads recommended the Amazon DSP on desktop to deliver relevant ads programmatically to customers on Amazon subsidiaries and across the web.

The campaign delivered more than 9.5 million targeted impressions, an average of 318K targeted impressions per day.

Success metrics

Over 12,000 ad-attributed visits to the vehicle page
Over 9,400 visits from ad click-through
Over 2,800 visits post-ad exposure within 14 days of exposure
0.10% click-through rate

Learn more about automotive marketing.

Source: End-of-campaign report, Amazon internal data, 2015, UK