Automotive awareness from Amazon Advertising solutions

A vehicle manufacturer wanted to build awareness of their new crossover vehicle in the UK. Their goal was to drive traffic to the vehicle page on the manufacturer’s site.

The Amazon Advertising solution

Amazon Advertising recommended the Amazon DSP on desktop to deliver relevant ads programmatically to customers on Amazon subsidiaries and across the web.

The campaign delivered more than 9.5 million targeted impressions, an average of 318K targeted impressions per day.

Success metrics

  • Over 12,000 ad-attributed visits to the vehicle page
  • Over 9,400 visits from ad click-through
  • Over 2,800 visits post-ad exposure within 14 days of exposure
  • 0.10% click-through rate

Learn more about automotive marketing.

Source: End-of-campaign report, Amazon internal data, 2015, UK